Marketing Manager

Make an Impact. Build the Brand. Help Drive What’s Next at Sagent.

Sagent is hiring a Marketing Manager to join our team!

We're looking for an experienced, well-rounded marketing professional who can think strategically, turn ideas into action, and help strengthen how Sagent connects with our customers and the industries we serve. This is a hands-on opportunity to make an impact across a broad range of marketing initiatives—from brand strategy and digital marketing to content, sales enablement, events, and lead generation.

If you're a creative, results-driven marketer who enjoys collaborating across teams and balancing big-picture strategy with hands-on execution, we'd love to hear from you. Come grow with Sagent!

Summary

The Marketing Manager function is to lead and execute Sagent's marketing efforts, strengthening the company's brand, supporting revenue growth, and clearly communicating the value of our managed IT services and IT lifecycle solutions. This role requires a well-rounded marketing professional who can balance strategy with hands-on execution across digital marketing, content, sales enablement, events, and lead generation.

The Marketing Manager will oversee the development and execution of marketing programs that increase brand awareness, support sales initiatives, generate qualified leads, and position Sagent as a trusted technology partner.

Responsibilities

Marketing Strategy & Brand Management

• Develop and execute an annual marketing plan aligned with company revenue and growth objectives.
• Maintain and evolve Sagent's brand positioning, messaging, and visual identity.
• Ensure consistent brand standards across all marketing and sales materials.
• Partner with executive leadership to support corporate communications and strategic initiatives.

Website & Digital Marketing

• Manage and optimize the corporate website, ensuring content is current, accurate, and aligned with SEO best practices.
• Drive organic and paid digital marketing initiatives, including SEO, SEM, email marketing, and digital campaigns.
• Monitor website traffic, engagement, and conversion metrics; recommend improvements based on performance data.
• Coordinate with external vendors or agencies as needed.

Social Media & Content Marketing

• Develop and manage Sagent's social media strategy, with a focus on LinkedIn and other relevant platforms.
• Create and manage a content calendar supporting brand awareness, thought leadership, recruiting, and sales initiatives.
• Develop and coordinate content such as case studies, blogs, white papers, customer success stories, and industry insights.
• Collaborate with internal subject matter experts to translate technical concepts into clear, customer-focused messaging.

Sales Enablement

• Develop and maintain sales collateral, presentations, solution briefs, and proposal support materials.
• Partner closely with Sales leadership to support campaigns, account-based marketing initiatives, and customer outreach.
• Ensure Sales has access to current, consistent, and effective marketing materials.

Events & Trade Shows

• Plan and manage company participation in industry events, trade shows, conferences, and customer events.
• Coordinate event logistics, sponsorships, booth materials, messaging, and follow-up campaigns.
• Track event performance and ROI.

Lead Generation & Marketing Analytics

• Develop and execute campaigns designed to generate qualified leads and support pipeline growth.
• Manage marketing automation and CRM-related marketing activities.
• Track and report on key marketing metrics, including lead generation, campaign performance, website engagement, and ROI.
• Use data and analytics to continuously improve marketing effectiveness.

Key Competencies

• Strong written and verbal communication skills
• Ability to translate technical services into clear business value
• Strong project management and organizational skills
• Ability to manage multiple priorities in a fast-paced environment
• Collaborative mindset with strong cross-functional communication skills
• Analytical and results-oriented approach
• Creative problem-solving and attention to detail

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 4–5+ years of marketing experience, preferably in B2B technology, IT services, managed services, or a related industry
• Experience managing websites, digital marketing, social media, and content development
• Experience supporting sales organizations and lead generation initiatives
• Familiarity with CRM and marketing automation platforms
• Experience with trade shows, events, or field marketing
• Strong proficiency with Microsoft Office and marketing tools
• Experience managing external agencies or vendors is a plus

Physical Demands

• Regularly required to sit, stand, walk, bend, and occasionally lift or move up to 25 pounds.
• Must be able to work at a computer for extended periods.
• Must be able to communicate effectively via phone, email, and in-person meetings.
• Occasional travel may be required for trade shows, customer events, or company meetings.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.