The Marketing Account Manager is a key contributor in defining and executing marketing strategies and tactics for assigned service lines across a range of media channels. Candidates must have a passion for powerful storytelling and a willingness to explore learnand grow as a part of a tight-knit collaborative team. Must have the ability to manage and prioritize multiple projects at the same time. Experience in healthcare is a plus but not required.
Bachelor's Degree in Marketing, Public Relations, Communications or a closely related field from a recognized college or university Required
3 or more years progressive work experience in marketing and public relations preferably in a healthcare system, physician marketing or closely related field Required
Develop strategic marketing and communication plans to support specific service lines
Execute tactical programs across multiple media channels to build service line awareness and drive specific patient actions
Collaborate with cross-functional teams including service line leaders and physicians to understand and align marketing efforts to business objectives
Plan, develop and supervise the development and delivery of marketing and PR campaigns from creation to completion. This will involve managing relationships with clients and internal agency team writers, graphic designers, PR training and internal communications etc.
Establish campaign metrics and provide analysis of performance to steer optimizations
Help with development of budgets, determine resource allocation and assign metrics to ensure smooth on-time and on-budget operation of campaigns
Use research tools to assess current market and future marketing trends
Monitor and evaluate competitive messaging and offerings to identify threats and trends
Work hand-in-hand with other marketing team members to grow collective knowledge and expertise and to identify resource needs to ensure team success
Adheres to the hospital and departmental attendance and punctuality guidelines
Performs all job responsibilities in alignment with the core values, mission and vision of the organization
Performs other duties as required and completes all job functions as per departmental policies and procedures
Maintains current knowledge in present areas of responsibility to include any specialty certification requirements (i.e. self-education attends ongoing educational programs)
Attends staff meetings and completes mandatory in-services and requirements and competency evaluations on time
Demonstrates competency at all levels in providing care to all patients based on age, sex, weight and demonstrated needs. For non-clinical areas has attended training and demonstrates usage of age-specific customer service skills
Wears protective clothing and equipment as appropriate