Interested in working in an innovative and high impact business that is changing the way customers think about grocery? Amazon is looking for a customer obsessed and motivated individual to join the Amazon Grocery Traffic Marketing Team. This is a unique opportunity to play a key role at Amazon, with a focus on high visibility go to market initiatives including new store openings, omni channel growth campaigns, product launches, and strategic customer events.
The Marketing Manager will play a critical role in driving rapid US omni channel growth by managing owned and operated marketing channel campaigns across both online and physical grocery experiences. You'll be responsible for driving highly qualified traffic to Amazon Grocery and Whole Foods Market offerings, developing strategies that increase customer engagement, acquisition, and long term loyalty. This marketing leader will conceive and propose new marketing strategies and concepts, particularly those supporting key go to market priorities, and guide projects through successful testing and scaled execution.
In this role, you will be expected to demonstrate analytical acumen, operational excellence, program management, and creative skills. You should have the ability to appropriately use date to inform creative decisions and channel strategies, while balancing customer experience, business goals, and brand priorities.
The right person for this role will have experience with online and offline marketing, making data driven decisions, and influencing others. They must be able to work at the strategic level by generating bold and innovative ideas for growth, and at the tactical level by managing campaigns with marketing tools, analyzing traffic data, and solving problems. Flexibility, organizational skills, and the ability to prioritize in a changing business environment will also be key. Our team culture is goal oriented, collaborative, and driven to achieve results. We seek an individual who is motivated by a fast paced and highly entrepreneurial environment.
Key job responsibilities
Conceptualize, build, and execute email and onsite channel marketing plans across key go to market initiatives including new store openings, omni channel growth campaigns, product launches, and strategic customer events. Responsibilities include creative development, audience segmentation, campaign execution, and performance analysis.
Optimize owned marketing across competing high priority business initiatives while creating cohesive, customer centric, and brand aligned messaging across channels.
Deeply understand and articulate the target customer; obsessively stay close to grocery trends, competitive dynamics, customer behaviors, and emerging business opportunities.
Understand key traffic and demand drivers including impressions, reach, clicks, conversion, and attributed revenue. Measure, track, and optimize campaign performance against business goals while documenting learnings and sharing best practices across teams.
Partner with stakeholders across Marketing, Creative, Product, and Analytics teams to derive critical insights from campaign and ranking engine data, and synthesize recommendations to improve customer engagement and business performance.
Understand how to maximize the value of existing marketing tools, technologies, and operational mechanisms while continuously challenging the status quo and identifying opportunities to improve scale and efficiency.
Lead and influence cross functional initiatives across multiple stakeholder groups, driving alignment and execution in ambiguous and fast moving environments.
Balance strategic thinking with operational excellence, managing multiple competing priorities while maintaining a high bar for customer experience, quality, and business impact.
We are also looking for:
Ability to translate curiosity into bar raising experimentation and scalable growth opportunities
Experience leading cross functional programs and influencing without direct authority
Ability to manage multiple competing priorities and thrive in a fast paced, high growth environment
Strong attention to detail and operational rigor
Demonstrated willingness to roll up your sleeves and operate at all levels of execution
Strong written and verbal communication skills with the ability to influence senior stakeholde
About the team
We are an entrepreneurial, customer-obsessed and motivated team, working in a fast-paced, ambiguous, and highly collaborative environment. Our business is more startup than big company, with a high pace and degree of ambiguity. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.