Analysis Skills, Artificial Intelligence (AI), Automotive Management, Best Practices, Business Strategy, Channel Marketing, Communication Skills, Dental Insurance, Google Analytics, Google Search Engine, Market Research, Market Share, Marketing, Marketing Campaign, Marketing Metrics, Marketing Strategy, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Return on Investment (ROI), Sales Analysis, Sales Prospecting, Search Engine Optimization (SEO), Social Media, Time Management, Vision Plan, Web Analytics, Website Traffic Growth
Marketing Manager
Phil Hughes Automotive Group
Athens, Georgia
Marketing Manager - Automotive Group
Phil Hughes Auto Group is seeking to hire an enthusiastic Marketing Manager to increase our market share and ensure brand consistency. You will be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.
Our Marketing manager performs a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.
This is an excellent opportunity for you if you’re looking to excel in marketing by utilizing a hands-on approach to marketing management training. We will focus on developing and enhancing the skills within the right applicant.
Work Location Requirement
This is a full time position and is not eligible for remote or hybrid work.
Job Responsibilities
- Work with (3) General Managers to analyze ROI and plan for each month’s efforts
- Ensure that all marketing efforts within any given month are cohesive, integrated and work to reach a common goal with the dealers and any outside agencies involved.
- Provide ROI and performance-based reporting on an on-going basis and maintain performance reports
- Act as a day-to-day contact and general support for all of your dealers and dealership vendor contacts.
- Develop digital campaigns to increase web traffic
- Analyze sales and marketing metrics
- Research market to identify new opportunities
- Ensure brand consistency through all marketing channels
Requirements
- Experience with major social media platforms
- Familiarity with SEO/SEM and Google Analytics, AI Overview, VLAs
- Strong analytical skills and ability to multi-task
- Degree in Marketing or relevant field preferred
- Excellent organizational, communication and time management skills.
- Able to adapt to constantly changing needs and deadlines
- Ability to effectively understand and interpret performance data - including in Google Analytics.
- Understanding of Search Engine Optimization and Google's best practices.
- Must pass drug screen, background check and have an acceptable Motor Vehicle Record.
Education and/or Experience
Automotive Marketing Experience Required. Marketing Degree preferred.
Benefits
In addition to career-long personal development, our associates enjoy a number of benefits, including:
- Competitive Pay Plan
- Great Work Environment
- Health, Vision and Dental Insurance
- 401(k) retirement plan
About Us
Phil Hughes Automotive Group has been serving Athens and surrounding areas since 1976. We are locally owned and family-operated. Our company’s focus is building relationships that last with our employees, customers, and community.
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Phil Hughes Automotive Group