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Marketing Manager

Yotta Energy

Austin, TX

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Alternative Energy, Analysis Skills, Artificial Intelligence (AI), Automation, Brand Management, Brand Marketing (Branding), Brand Strategy, Business Strategy, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Channel Marketing, Channel Sales, Channel Support, Communication Skills, Competitive Analysis/Strategy, Conferences, Consumer Branding, Content Development, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Customer Support/Service, Customer/Client Research, Demand Generation, Electricity, Email Marketing, Entertainment and Media, Lead Generation, Leadership, LinkedIn, Market Analysis, Market Research, Marketing, Marketing Automation Software, Marketing Metrics, Marketing Strategy, Marketing/Promotional Messaging, Marketing/Sales Collateral, Metrics, Multitasking, Needs Assessment, Onboarding, Online Marketing, Operations Processes, Organizational Skills, Pager, Performance Analysis, Performance Tuning/Optimization, Press Releases, Product Engineering, Project/Program Management, Proposal Development, Reporting Dashboards, Revenue Growth, Sales, Scalable System Development, Social Media, Solar Power, Solar Power Generation, Staff Development, Startup, Strategic Planning, Team Player, Technical Sales, Technical Support, Thought Leadership, Trade Show Management, Trend Analysis, Webinar, Website Management, Website Traffic Growth, Writing Skills
LOCATION
Austin, TX
POSTED
Today
About Yotta Energy
Yotta Energy is a leader in cutting edge commercial solar and energy storage solutions, delivering innovative, cost-effective, and scalable technology to power the future of clean energy. We are building a world class team of professionals passionate about renewable energy and sustainable solutions. If you're looking for an opportunity to make a meaningful impact in a fast-growing, mission driven company, Yotta Energy is the place for you.  

Position Summary
The Marketing Manager will be responsible for developing and executing Yotta Energy's marketing strategy to support revenue growth, brand awareness, and customer engagement. This individual will work closely with the Chief Commercial Officer and sales team to drive pipeline generation, strengthen market positioning, and create compelling content that supports customers, channel partners, and industry stakeholders. This role offers significant growth potential and is intended to evolve into a leadership position as the company scales.

Key Responsibilities
Marketing Strategy & Demand Generation
  • Develop and execute integrated marketing strategies that support company growth objectives
  • Create and manage lead generation campaigns across digital, email, social media, and industry channels
  • Drive marketing sourced and marketing-influenced pipeline growth
  • Manage marketing automation, lead nurturing, and campaign reporting through HubSpot or similar platforms
  • Monitor and optimize campaign performance using key marketing metrics and analytics
Sales Enablement & Content Development
  • Develop and maintain sales collaterals, including presentations, one pagers, case studies, competitive analyses, and product messaging
  • Translate technical product capabilities into clear customer focused value propositions
  • Support proposal development, customer communications, and partner facing materials
  • Ensure sales teams have effective, up-to-date resources to support customer engagement
Brand Management & Market Visibility
  • Maintain and strengthen Yotta's brand identity across all channels
  • Manage website content, social media presence, email communications, and digital marketing initiatives
  • Create thought leadership content, press releases, customer success stories, and industry commentary
  • Coordinate trade shows, conferences, webinars, and industry events
  • Support distributor, channel partner, and co-marketing initiatives
Market Research & Analytics
  • Conduct market research to identify customer needs, competitive trends, and emerging opportunities
  • Analyze campaign effectiveness, customer engagement, and market performance
  • Support strategic planning through market intelligence and customer insights
  • Monitor industry developments within solar, energy storage, and distributed energy markets
Marketing Operations & AI Enablement
  • Leverage AI-powered tools to improve content creation, research, campaign execution, and workflow automation
  • Build scalable marketing processes that maximize efficiency and impact
  • Develop dashboards and reporting mechanisms to track performance and support data-driven decision-making
Leadership & Growth
  • Help establish the long-term vision for Yotta's marketing organization.
  • Participate in future hiring, onboarding, and development of marketing team members as the company grows.
  • Collaborate cross-functionally with Sales, Product, Engineering, and Executive Leadership
Qualifications
Required Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 3+ years of B2B marketing experience, preferably within a startup, growth-stage, or technology company
  • Experience with marketing automation and CRM platforms such as HubSpot
  • Strong writing, communication, and content development skills
  • Experience managing digital marketing channels including websites, email marketing, LinkedIn, and paid media
  • Strong analytical, organizational, and project management skills
  • Proficiency with AI tools for content development, research, and workflow optimization
  • Ability to work independently and manage multiple priorities in a fast-paced environment
Preferred Qualifications
  • Experience in solar, energy storage, cleantech, electrical infrastructure, or industrial B2B markets
  • Experience supporting technical sales organizations through sales enablement and channel marketing
  • Familiarity with complex B2B buying cycles and commercial energy markets
  • Prior experience leading projects, contractors, agencies, or marketing personnel
Success Metrics
  • Marketing-sourced and marketing-influenced pipeline contribution
  • Growth in website traffic, lead generation, and engagement metrics
  • Quality, utilization, and effectiveness of sales enablement materials
  • Brand awareness and visibility within the solar and energy storage industries
  • Campaign execution effectiveness and marketing operational efficiency
What We Offer  
  • Up to $110,000 a year  
  • Comprehensive benefits package  
  • Collaborative, mission driven work environment  
Work Authorization Requirement   
Candidates must be authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship  
  
Why Join Yotta Energy  
At Yotta Energy you won’t be one of many, you’ll be a key leader helping define how our operations scale. This role offers the opportunity to take ownership, build high-performing teams, and directly impact the growth of a fast-moving clean energy company. 

 

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