Marketing Manager

Key Responsibilities

• Define and manage consent, opt-out, and communication preferences across all marketing channels.
• Establish marketing channel standards, governance frameworks, and best practices.
• Ensure compliance with TCPA, DNC, CAN-SPAM, and related regulations.
• Partner with Marketing, Product, Technology, Analytics, and Compliance teams.
• Manage channel integrations, APIs, and vendor relationships.
• Define KPIs, reporting standards, campaign taxonomy, and attribution frameworks.
• Develop training materials and educate teams on marketing governance and compliance.
• Lead cross-functional initiatives and drive process improvements.

Required Skills

• Marketing Operations
• Customer Journey Management
• Campaign Governance
• Marketing Compliance (TCPA, DNC, CAN-SPAM)
• Consent & Preference Management
• Marketing Analytics & KPI Reporting
• Stakeholder Management
• Process Documentation & Training

Preferred Experience

• Marketing Automation Platforms
• CRM Systems
• Journey Orchestration
• Campaign Attribution
• MarTech Platforms
• API Integrations