Position: Integrated Marketing Manager – B2B / SMBLocation: New York, NYHire Mode: Contract – 6 Months (Extension Possible)Pay rate: $65-69/hr. On W2Position Summary
We are seeking a contract
Integrated Marketing Manager to support New Verticals merchant acquisition efforts. This role will own non-paid marketing workstreams focused on merchant awareness, installs, and activation across partner marketing, content, SEO, trade media, and creative strategy.
Key Responsibilities- Own the Shopify partner marketing workstream, including email retargeting campaigns, App Store optimization, and co-marketing coordination.
- Develop content and messaging for the SMB retail audience, including case studies, merchant testimonials, and blog content.
- Build and manage content syndication and trade media placements.
- Develop a paid creative testing roadmap with the paid media team and creative agency.
- Manage SEO and content agency workstreams, including agency relationships, deliverable quality, and timelines.
- Coordinate across paid media, CRM, Brand, and external agencies to ensure integrated campaign execution.
Required Qualifications- 4–6 years of experience in B2B or SMB marketing, content marketing, or integrated marketing.
- Experience in a high-growth technology or marketplace company.
- Experience owning content and partner marketing workstreams from brief through execution.
- Experience managing creative and agency partners.
- Experience with the Shopify merchant ecosystem or SMB e-commerce platforms.
- Strong writing and messaging skills.
- Ability to manage multiple workstreams simultaneously.
- Experience with SEO, AEO, and landing page optimization.
- Strong organizational and prioritization skills.
- Bias for action and ability to work in a fast-moving environment.
Preferred ExperienceExperience with SMB retail, restaurant, or local business audiences