Skills

Adobe Product Familyunmatched

Advertisingunmatched

Advertising and PRunmatched

Analysis Skillsunmatched

Banking Servicesunmatched

Brand Managementunmatched

Brand Marketing (Branding)unmatched

Business Administrationunmatched

Business Strategyunmatched

Calculatorsunmatched

Campaignsunmatched

Channel Marketingunmatched

Coachingunmatched

Community Developmentunmatched

Competitive Researchunmatched

Consumer Loansunmatched

Content Managementunmatched

Content Management Systems (CMS)unmatched

Continuous Improvementunmatched

Copying Machinesunmatched

Credit Unionunmatched

Customer Experienceunmatched

Customer Relationship Management (CRM) Systemsunmatched

Customer Support/Serviceunmatched

Customer/Consumer Behaviorunmatched

Data Analysisunmatched

Decision Supportunmatched

Detail Orientedunmatched

Email Marketingunmatched

Emerging Technologyunmatched

English Languageunmatched

Financial Servicesunmatched

Google Analyticsunmatched

Leadershipunmatched

Loansunmatched

Management Strategyunmatched

Market Trend Analysisunmatched

Marketingunmatched

Marketing Automation Softwareunmatched

Marketing Campaignunmatched

Marketing Communicationsunmatched

Marketing Objectivesunmatched

Marketing Planunmatched

Marketing Strategyunmatched

Marketing/Sales Collateralunmatched

Media Campaignsunmatched

Mentoringunmatched

Microsoft Officeunmatched

Microsoft Product Familyunmatched

Multitaskingunmatched

Office Equipmentunmatched

Online Advertisingunmatched

Online Advertising/Marketing Metricsunmatched

Online Marketingunmatched

Organizational Development/Managementunmatched

Organizational Skillsunmatched

Performance Analysisunmatched

Performance Managementunmatched

Performance Metricsunmatched

Physical Demandsunmatched

Product Marketingunmatched

Product Supportunmatched

Regulationsunmatched

Regulatory Requirementsunmatched

Relationship Managementunmatched

Return on Investment (ROI)unmatched

Risk Managementunmatched

Search Engine Marketing (SEM)unmatched

Search Engine Optimization (SEO)unmatched

Social Mediaunmatched

Social Media Marketingunmatched

Staff Developmentunmatched

Strategic Analysisunmatched

Strategic Planningunmatched

Streaming Technologyunmatched

Systems Administration/Managementunmatched

Team Playerunmatched

Time Managementunmatched

Web Analyticsunmatched

Web Site Monitoringunmatched

Website Managementunmatched

Website Trafficunmatched

Description

Position Purpose:

The Marketing Manager is responsible for leading the Credit Union's marketing function by developing and executing integrated marketing strategies that strengthen the Essential brand, drive member growth, increase product adoption, and support the Credit Union's strategic objectives. This position oversees all marketing initiatives, including digital marketing, advertising, brand management, and marketing analytics.

This role provides direction to the Marketing Department, ensuring the successful execution of digital marketing initiatives while maintaining alignment with organizational priorities. The Marketing Manager serves as the liaison between internal departments, leadership, and external marketing partners, ensuring all marketing activities are data-driven, member-focused, compliant, and reflective of Essential's mission, values and brand.

Collaborating closely with Digital Services, Lending, Retail, Community Development, Compliance, and leadership to continuously improve member acquisition, engagement, and retention through traditional and digital marketing channels.

Duties and Responsibilities

Develop and execute Essential’s annual marketing strategy and tactical marketing plans aligned with organizational goals.
Lead integrated marketing campaigns promoting loans, deposits, digital banking services, and brand awareness.
Establish annual marketing objectives, campaign calendars, social media initiatives and calendars.
Monitor marketing trends, competitive activity, consumer behavior, and emerging technologies to recommend new marketing initiatives.
Supervise, coach, mentor, and develop the Digital Marketing Coordinator.
Foster collaboration, innovation, accountability, and continuous improvement within the marketing department.
Maintain and strengthen Essential’s brand identity across all communication channels.
Ensure consistency of messaging, creativity, tone, and member experience throughout all marketing materials.
Review marketing collateral, advertisements, website content, digital communications, and public-facing materials.
Provide strategic oversight for website management, search engine optimization (SEO), paid search, paid social, display advertising, streaming media, geofencing, email marketing, social media, and digital campaigns.
Serve as the primary relationship manager with Essential's digital marketing agency and other marketing vendors.
Monitor digital campaign performance and adjust strategies based on analytics and organizational priorities.
Oversee website strategy and digital content to ensure positive brand exposure.
Analyze digital marketing metrics, website traffic, member acquisition, application conversions, and campaign performance.
Ensure marketing campaigns support objectives and maximize return on investment.
Utilize data to guide marketing decisions and optimize future campaigns.
Ensure all marketing activities comply with regulatory requirements and Credit Union policies.

Major Accountabilities

Marketing Strategy – Develops and executes comprehensive marketing strategies that support organizational growth and strategic initiatives.
Leadership & Staff Development – Effectively supervises, coaches, and develops marketing personnel while promoting accountability and professional growth.
Creative Direction & Brand Management - Oversees the creative development and execution of marketing materials while ensuring brand consistency across all marketing and communication channels.
Campaign Management – Successfully manages integrated marketing campaigns that drive awareness, engagement, and member growth.
Digital Marketing Oversight – Provides strategic direction for digital marketing initiatives while ensuring alignment with organizational objectives.
Member Experience – Partners with internal departments to improve digital experiences and member engagement throughout the member journey.
Marketing Analytics – Utilizes performance metrics and data analysis to optimize marketing effectiveness and support executive decision-making.
Innovation & Continuous Improvement – Identifies emerging technologies and marketing opportunities that improve organizational performance and member experience.
Risk Management & Compliance – Ensures marketing initiatives comply with applicable laws, regulations, and Credit Union policies.

Other duties may be assigned as necessary.

Job Specification

Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field required.
Five (5) or more years of progressive marketing experience required.
Knowledge of Google Analytics, Google Ads, Meta Ads Manager, CRM systems, marketing automation, and reporting tools.
Strong understanding of digital marketing, SEO, SEM, social media, email marketing, website management, analytics, and online advertising.
Strong analytical and strategic thinking abilities.
Demonstrated ability to manage multiple priorities in a fast-paced environment.
Member-focused mindset with a passion for innovation and service excellence.

Training Requirements

On the job training
Maintain knowledge of Microsoft Office Products and marketing technology platforms.
Maintain working knowledge of website CMS, email marketing, analytics, and social media management tools.
Attend continuing education related to digital marketing, financial services marketing, compliance, branding, leadership, and emerging marketing technologies.

Work Experience

Requires five (5) to seven (7) years of progressively responsible experience in marketing, advertising, communications, or digital marketing, including experience developing integrated marketing strategies and managing campaigns.

Skills, Abilities, and Knowledge

Advanced Computer Knowledge
Ability to read, write, and speak in English at an advanced level
Microsoft Office
Adobe Express and/or Canva
Website content management
Google Analytics familiarity
Social media management
Ability to multi-task while maintaining attention to detail
Ability to work independently while being a team player
Strong Time Management skills

Physical Requirements:

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing/descending stairs in emergency situations. Must be able to operate routine office equipment including telephone, copier, facsimile and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.

Other Requirements:

Must exercise discretion with confidential information, work effectively both independently and collaboratively, adapt to changing priorities, and provide excellent internal and external customer service.

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Location	Baton Rouge, Louisiana
Website	http://www.essentialfcu.org

Marketing Manager

Essential Credit Union

Skills

Description

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