Job DescriptionOverviewWS Development is looking for a Marketing Manager at Bradley Fair in Wichita, KS. The Marketing Manager will work closely with the General Manager (GM) and will be expected to be a leader in developing innovative and impactful marketing strategies for our brand.The Marketing Manager will be responsible for creating and managing brand strategy, implementing marketing omni‑channel campaigns, advertising, events and managing social media. This position will have the opportunity to utilize passion and creativity while working hand‑in‑hand with best‑in‑class retailers such as Sephora, Lululemon, Trader Joe's and Sur La Table and brands beloved to locals like Lyndons, HomeGrown, and Nouveau.The PositionCreates, develops and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity of Bradley Fair.Frequently reviews and understands center sales and traffic trends and implements reporting strategyCreates, plans and orchestrates multiple events per month from conception, to contract negotiation through executionOversees public relations for the property ; is responsible for composing engaging press releases, distributing necessary press materials to the media, and tracks the publicity value of all media coverage with a sense of urgencyMaintains and manages website presence, email list and social channels with focus on Instagram and Facebook; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant.Informs retail partners of marketing activities and supports requests for on/off‑site programming/activation where relevantExecutes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as neededResponsible for managing the local production and use of on/off site collateral material and distributionPartners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop‑ups, sponsorships and brand partnershipsPrepares, reviews and understands marketing budget, financial and various related reportsParticipates in Management on Duty rotation, tenant manager meetings, staff meetings and other relevant management meetings, as necessaryKey AttributesPassionate about retail & events: Displays a passion and enthusiasm for community outreach, communication, retail and event productionSelf‑starter: Actively seeks prospective opportunities for collaboration with the Bradley Fair community and surrounding neighborhoodsCollaborator: Establishes strong working relationships with cross‑functional partners like Corporate Marketing, Ancillary Income, Leasing teams, Development, operations as well as other field team membersRelationship builder: Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build partnerships and engagement with key organizations on behalf of Bradley FairPeople person: Develops and enhances an excellent rapport with tenants through frequent in‑person contact; includes responding to corporate requests and property marketing activities/events supportMulti‑tasker: has the ability to work on multiple projects that are in different phases of developmentRequirementsBS in Marketing/Business Administration or similar field with 2-5 years of experience marketing, event planning, social media planning, public relations, marketing, and media relations. Retail experience is preferred, not required.Excellent oral, written, organizational, interpersonal skillsProficiency in Microsoft Office and social media channels (Instagram, Facebook)Proficiency in marketing‑based tools (i.e. Iconosquare, Canva, Klaviyo, Wordpress)Basic knowledge of Adobe Suite products, including Photoshop, Illustrator and InDesign is a plus but not required.SalaryUSD 72000 - 108000 per yearExperience3 years requiredWe expect every WS employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background, and life experiences. Or for any other reason.#J-18808-Ljbffr