Overview
The Marketing Manager will work closely with the Vice President of Marketing in creating and executing complex marketing strategies primarily for top author brands within Nelson Books, specifically their front and backlist non-fiction trade books. The candidate should be well-versed in and able to develop and implement book marketing and publicity best practices online, in-store, and at events. Additionally, the candidate should possess strong writing skills as they will be required to create marketing copy both independently and collaboratively. The candidate will bring innovation and thought leadership to the Nelson Books Brand Team’s overall work, resulting in robust marketing initiatives that ultimately elevate the brands and increase company revenue. This role requires a high level of attention to detail, organization, and strong communication skills. Editorial background a plus.
Our preference is to fill this position in Nashville, TN but we are also open to qualified candidates that are located outside of the Nashville area. Travel may be required based on the need of the business.
Responsibilities
- Individually and collaboratively develops and implements marketing campaigns for assigned titles and brands.
- Individually and collaboratively develops messaging, themes and tangible product selling hooks for new and backlist products as well as for seasonal and thematic campaigns.
- Oversees digital advertising for brand authors including Amazon ads, META ads, and TikTok
- Presents or co-presents marketing plans at key meetings with authors, agents, sales teams, and company executives.
- Works with team to write/compile book cover, flap, and advertising copy.
- Creates and manages social media campaigns or works with third-party or author to ensure execution.
- Responsible for the execution of print, online, radio, and television advertising according to marketing plan.
- Provides creative direction for in-house designers and secures and manages freelance designers for creation of ads, websites, and in-store merchandise.
- Provides creative direction for in-house designers and secures and manages freelance designers for creation of ads, websites, and in-store merchandise.
- Manages relationship with outside publicists secured for the Brand Team titles.
- Manages and/or coordinates editorial schedule as assigned
- Creates compelling pre-sale and post-sale promotional strategies, including audio and eBook channels.
- Leverages best practices in digital (email, Amazon advertising, social media, search, etc.) and traditional (advertising, publicity, events) marketing methods to maximize unit sales and revenue.
- Expands efforts in reaching internal mailing lists through sales data analysis and research of current market trends.
- Develops catalog pages for all titles and manages catalog process.
Qualifications
Work Experience/Knowledge:
- 5+ years of experience in a marketing or related field
- Understanding of brand theory and practice, preferred
- Experience with digital advertising (Amazon, META, Google, TikTok, others)
- Preferred working knowledge of publishing industry
- Well-versed in digital marketing trends and best practices
- Strong writing and/or editorial abilities
- Excellent communication and organizational skills
Education: Bachelor's in marketing, writing, communications, or related field is preferred but not required
Industry Knowledge:
- Understanding of the publishing process, preferred
- Familiarity with publishing and retail landscapes also preferred
Skills:
- Proven ability to develop and maintain strong professional relationships with colleagues and vendors
- Experience managing multiple, competing priorities, duties and/or projects
- Strong organizational, time management skills with attention to detail
- Exceptional written and verbal communication skills
- Must be able to work independently under tight deadlines
- Must possess the skill to set priorities and problem solve
- Strong computer skills necessary, especially Microsoft Office, Canva, and social media platforms
- Proficiency with Adobe Creative Suite software is a plus.
HarperCollins Christian Publishing is an equal opportunity employer.
HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com. Note: we will only respond to accommodation requests.