Marketing Manager ? Caprock Workforce Community
Role Overview
The Marketing Manager is responsible for building, protecting, and activating the Caprock brand while strengthening relationships with residents, partners, and the surrounding community. This role blends traditional marketing responsibilities with community relations and public relations in a unique, hospitality driven, Workforce Housing Community.
Caprock is a purpose built workforce community operated by Aramark. It is designed to support a large, multi year construction project by providing housing, dining, recreation, and daily services for thousands of residents living and working onsite. The Marketing Manager plays a critical role in shaping how the community is experienced, perceived, and talked about?both internally and externally.
Key Responsibilities
Brand & Community Marketing
? Own and execute the Caprock brand at the community level, ensuring consistency with Aramark brand standards and messaging.
? Develop and manage onsite marketing materials, signage, digital displays, newsletters, and resident communications.
? Partner with operations, HR, and hospitality leaders to support recruitment marketing, engagement initiatives, and major community milestones.
? Ensure the ?community experience? is reflected in storytelling, visuals, and messaging across platforms.
? Review and approve or escalate for approval all use of Caprock marks and branding.
Community Relations & Engagement
? Serve as a key liaison between Caprock leadership and internal/external stakeholders, including residents, partners, and community organizations.
? Support resident engagement through events, programming promotion, and internal campaigns through technology, social media and guest engagement platforms.
? Act as a visible, approachable presence within the community who understands resident needs and feedback.
? Process community requests and approvals for community programs as appropriate
Public Relations & Communications
? Support public relations efforts, including coordination of site visits, media requests, and stakeholder communications.
? Draft and manage community announcements, talking points, and messaging for internal and external audiences.
? Proactively identify PR opportunities and reputational risks, escalating as appropriate and partnering with Aramark communications teams as needed.
Standard Marketing Operations
? Manage content calendars, promotional timelines, and marketing project workflows.
? Track basic performance metrics (engagement, participation, awareness) and adjust strategies accordingly.
? Work cross functionally to ensure marketing efforts support operational goals and the resident experience.
What Success Looks Like
? Residents feel informed, connected, and proud to be part of the Caprock community.
? The Caprock brand is consistently and professionally represented onsite and externally.
? Marketing efforts actively support hiring, retention, engagement, and overall community satisfaction.
? Strong collaboration exists between marketing, operations, and hospitality teams.
Qualifications
? Bachelor?s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
? 5+ years of experience in marketing, communications, public relations, or community engagement.
? Experience in hospitality, workforce housing, large scale operations, or live in/community environments strongly preferred.
? Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
? Comfort working in a highly visible, community based environment where relationships matter.
? Ability to balance strategic thinking with hands on execution.
? Previous experience with use of technologies, social media, and other engagement platforms
? Demonstrated ability to communicate and present effectively to senior leadership and executives, keeping stakeholders informed through clear, professional updates and reporting.
? Comfort engaging with management and executive leadership, representing the community and brand with professionalism, confidence, and strong business judgment.
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.
Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.
Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.
Beyond great service
Another key part of what makes us different is something we call service excellence.
To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.
We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.
Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.
We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.
The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.