LSA is seeking a strategic and performance-oriented marketing leader to oversee portfolio marketing initiatives that drive qualified traffic, support lease-up success and strengthen brand performance across a diverse portfolio that includes conventional multifamily, mixed-income and senior housing communities.This role blends:property marketing strategydigital performance oversightlease-up planningbrand stewardshipresident engagementinnovation and emerging marketing technologyThe ideal candidate brings strong marketing instincts, data fluency and appreciation for the nuances of serving diverse resident audiences, including affordable and senior communities.Core ResponsibilitiesStrategic Portfolio MarketingDevelop portfolio-wide marketing strategies aligned with occupancy, leasing and revenue goalsCreate customized marketing plans for underperforming assets and new communitiesAdvise leadership on positioning, customer behavior and competitive opportunitiesSupport annual planning, budgets and advertising strategyLease-Up & Community LaunchesLead go-to-market strategies for new developments, acquisitions and repositioningsDevelop scalable lease-up playbooks and launch toolsOversee branding, signage, digital assets and pre-leasing communicationsSupport traffic and absorption strategies from preleasing through stabilizationDigital Performance & Demand GenerationOversee performance of digital advertising including PPC, paid social, retargeting, ILS and localized digital campaignsEvaluate lead generation performance, campaign ROI and conversion opportunitiesPartner with agencies and vendors to optimize media strategy and technology toolsExplore and apply emerging technologies, including AI-enabled tools and automation, to improve performance and efficiency(Again, sophisticated but not unicorn-crazy.)Brand, Reputation & Resident EngagementMaintain brand standards across communities and corporate marketingOversee digital presence, reputation management and social strategySupport storytelling, resident communications and engagement initiativesIdentify opportunities for innovation in content, partnerships and resident experienceSpecialized Portfolio StrategyThis is where the mixed-income / senior nuance becomes a differentiator:Develop marketing approaches sensitive to the unique positioning, compliance considerations and resident journeys within mixed-income and senior housing communitiesSupport outreach strategies tailored to diverse demographics, referral networks, waitlists and community-based partnersApply an understanding of accessibility, trust‑building, inclusive messaging and mission‑driven communications in support of these communitiesEnsure marketing strategies balance performance goals with resident‑centered and community‑focused prioritiesQualificationsRequired5–7+ years of experience in multifamily, real estate or performance‑driven marketingExperience with lease‑up or property launch marketing developing integrated marketing strategies tied to occupancy or revenue goalsWorking knowledge of digital advertising, campaign analytics and lead generationExperience managing agencies, vendors or cross‑functional partnersMicrosoft, Canva, Adobe Creative CloudStrong project management and communication skillsPreferredFamiliarity with mixed‑income, affordable and/or senior housing marketing considerationsFamiliarity with PPC, retargeting, geofencing and digital demand generationExposure to marketing automation, analytics platforms and emerging AI toolsUnderstanding of Fair Housing‑compliant communications and inclusive messagingIdeal Candidate ProfileThe ideal candidate is:Part strategist, part operatorData‑informed and creatively mindedComfortable managing partners and evaluating performanceCurious about emerging technology and innovationSensitive to the unique marketing dynamics of conventional, mixed‑income and senior housing communitiesSuccess in This RoleWithin the first year this person will help:Increase qualified traffic and improve lead‑to‑lease performanceSupport successful lease‑ups and stabilized occupancyImprove efficiency and ROI of marketing investmentsStrengthen portfolio brand consistencyIntroduce scalable tools, technologies and innovations that support long‑term growth#J-18808-Ljbffr