• Shape the voice of a legacy brand as it modernizes and expands into new markets
• Experiment with new marketing channels, tools, and technologies to keep us relevant and competitive
• Turn ideas into action quickly in a nimble, entrepreneurial environment

• Develop and execute integrated marketing strategies aligned with business objectives, target markets, and sales goals.
• Own and maintain, using the latest technology, Osborne brand messaging and positioning across product lines, customer segments, and channels.
• Plan and manage campaigns across digital, email, content, print, events, and coin /trade show programs. (Will require some travel to attend)
• Support product launches by building go-to-market plans, launch materials, sales tools, and customer-facing communications.
• Create and manage marketing collaterals, including brochures, presentations, product sheets, website content, and promotional materials.
• Partner with the sales and product development teams to improve lead generation, lead nurturing, account support, and channel enablement.
• Manage external agencies, freelancers, printers, and marketing vendors as needed.
• Track campaign performance, marketing KPIs, and return on investment, and provide regular reporting to leadership with specific reference to CSAT and NPS scores.
• Manage the Osborne format and style guide to maintain consistency with HM Precious Metal Group, Germany.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive marketing experience, preferably in manufacturing, industrial, B2B, B2C, precious and base metals, or related technical product environments.
• Strong background in brand management, campaign development, content creation, and demand generation.
• Excellent written and verbal communication skills, with the ability to simplify technical information for commercial audiences.
• Experience collaborating across sales, operations/manufacturing, and leadership teams.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Analytical mindset with experience measuring campaign effectiveness and using data to improve performance. (NPS and CSAT scores)
• Proficiency with the latest digital marketing platforms, CRM systems, and web content tools

• Improves brand clarity and consistency across all customer touchpoints.
• Generates measurable increases in qualified leads, customer engagement, and sales support effectiveness.
• Delivers strong launch execution and timely campaign support for new and existing products.
• Builds marketing processes and reporting that help leadership evaluate performance and prioritize investment.

We Make it Easy

Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees.

As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce.

We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.

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