Outdoor lifestyle apparel, in demand, and scaling brand!! We are seeking a strategic and results-oriented Senior Manager of Marketing to lead the development and execution of integrated marketing initiatives that drive brand awareness, wholesale growth, and customer engagement. This role is ideal for a dynamic marketer with deep experience in apparel, B2B/wholesale channels, and a strong understanding of go-to-market strategies across both digital and traditional platforms.Key ResponsibilitiesStrategic LeadershipDevelop and execute comprehensive marketing strategies aligned with company growth objectives, with a focus on wholesale and retail partner successPartner cross-functionally with Sales, Merchandising, and Product teams to align marketing initiatives with seasonal launches and key accountsTranslate brand vision into compelling campaigns that resonate with wholesale buyers and end consumersWholesale & B2B MarketingCreate and implement marketing programs that support wholesale accounts, including co-op campaigns, sell-in tools, and retail activation strategiesCollaborate with key retail partners to drive sell-through via customized marketing supportCampaign ManagementLead seasonal campaign planning and execution across digital, social, email, PR, and eventsOversee content development including photography, video, and copy to ensure brand consistencyManage campaign calendars, budgets, and performance trackingDigital & Performance MarketingDrive digital marketing efforts including paid media, email marketing, and social media to support brand and revenue goalsAnalyze performance metrics and optimize campaigns for ROI and engagementLeverage customer and market insights to refine targeting and messagingBrand & Creative OversightEnsure consistent brand positioning across all channels and touchpointsPartner with internal and external creative teams to produce high-quality, on-brand assetsMaintain and evolve brand guidelinesManage and mentor marketing team members and external agenciesOversee agency relationships, budgets, and deliverablesFoster a collaborative, high-performance team environmentQualificationsBachelor's degree in Marketing, Business, or related field5+ years of marketing experience, preferably in apparel, fashion, or consumer goodsStrong experience in wholesale/B2B marketing and retail partnershipsProven track record of developing and executing successful integrated marketing campaignsDeep understanding of digital marketing channels and analyticsExcellent project management, communication, and leadership skillsAbility to thrive in a fast-paced, deadline-driven environmentMUST be comfortable with off site, destination photoshoots outside of traditional office hours.Preferred QualificationsExperience working with wholesale apparel brands or showroom environmentsFamiliarity with trade marketing and industry events (e.g., market weeks, trade shows)Experience with CRM, marketing automation, and analytics tools#J-18808-Ljbffr