Marketing Manager

AAC Utility Partners

Columbia, SC

JOB DETAILS
SKILLS
Advertising, Business Skills, Coaching, Consulting, Corporate Communications, Customer/Client Research, Direct Marketing, Enterprise Applications, Leadership, Market Research, Marketing, Microsoft Excel, Microsoft PowerPoint, Microsoft SharePoint, Microsoft Word, Performance Analysis, Performance Reviews, Promotional Programs, Request for Proposals (RFP), Sales, Sales Communications, Sales Management, Sales Support, Software Development Lifecycle (SDLC), Training Program, Webinar, White Papers, Willing to Travel
LOCATION
Columbia, SC
POSTED
Today

Marketing Manager is responsible for the overall planning, implementing and directing the marketing activities to support the organization and achieve established sales objectives.ResponsibilitiesEstablish and communicate marketing objectivesPlan, organize, direct and control the marketing team to meet defined objectivesRecruit and hire marketing teamCoach, counsel, advise and support the marketing sales teamEstablish training programs for the organization's sales representativesMaintain a self-development program to improve marketing skills, managerial skills, business skills and product knowledgeIdentify, develop, and evaluate marketing strategyAnalyze customer research, current market conditions and competitor information and communicate results to company leadershipFormulate, direct and coordinate marketing activities and policies to promote products and servicesDirect the hiring, training, and performance evaluations of marketing staff and oversee their daily activitiesOwn the development of marketing/promotional/advertising materials and activitiesSupport the organization by organizing the marketing of/at the following: Messaging / Web, White Papers / Navigators, Women in Utilities, Webinars / RFP assistance, Proposal, VideoQualificationsA minimum of 7 years of experience in sales management and directing a marketing teamBusiness or marketing-related degree or equivalent professional qualificationExperience in all aspects of developing and managing marketing strategiesTechnical marketing skillsProven experience in customer and market researchExperience with enterprise software solutions and large and complex organizationsKnowledge of principles and methods for showing, promoting, and selling products or servicesExperience in all aspects of planning and implementing sales strategyProven track record in managing and directing a highly skilled, motivated, and successful marketing teamStrong understanding of customer and market dynamics and requirementsAble to operate in a fast-paced and changing market environmentPeople management and leadership skills, including coaching, supervision, staffing, and conflict managementWorking knowledge of Excel, Word, PowerPoint, SharePoint and VisioPreferred QualificationsKnowledge and understanding of the utility industryUnderstanding of the SDLC for information technologyMarketing experience in a consulting firmBachelor's Degree in business, marketing or related fieldAdditional InformationApproximately up to 25% travel required.All your information will be kept confidential according to EEO guidelines.AAC Utility Partners is EOE.#J-18808-Ljbffr

About the Company

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AAC Utility Partners