The Marketing Manager is responsible for leading and executing the company's overall marketing strategy across all South Carolina locations. This role will drive brand consistency, lead generation, and market growth while overseeing a major company rebrand and the consolidation of multiple websites into a single, unified digital presence.This position serves as a strategic partner to leadership, sales, and operations teams, ensuring marketing initiatives align with business objectives and support continued growth across all markets.Key Responsibilities Strategic Leadership & Brand Management for SCDevelop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and lead generation across all locationsLead company-wide rebranding initiative, including brand identity, messaging, and visual standardsEstablish and enforce brand guidelines to ensure consistency across all departments, locations, and channelsAct as the company's brand ambassador, both internally and externallyCollaborate with leadership, directors, and department managers to align marketing strategies with operational goalsDigital Marketing & Website Management Oversee all digital marketing efforts including website(s), social media, email campaigns, SEO/SEM, and online advertisingLead the merging of multiple websites into a single, cohesive platformManage online presence including Google Business profiles, reputation management, and third-party platformsAnalyze digital performance metrics and adjust strategies to maximize ROIContent Development & Campaign ExecutionCreate and oversee production of marketing materials including brochures, presentations, digital content, and promotional assetsEnsure consistent messaging that communicates the company's value propositionManage employee communications such as newsletters and internal announcementsIdentify and implement new marketing channels and opportunitiesSales & Business Development Support Partner with sales teams to develop lead generation strategies through campaigns, trade shows, and eventsSupport CRM utilization and lead tracking processesAssign and manage incoming leads from various platformsMaintain and manage email distribution lists for marketing campaignsMarket Research & Analytics Conduct market research and competitive analysis to identify trends and opportunitiesProvide regular reporting and insights to leadership on marketing performanceEvents, Promotions & Partnerships Plan and manage trade shows, customer events, and company-sponsored activitiesOversee promotional items, branded merchandise, and employee apparelManage co-op marketing programs and vendor/OEM partnershipsOperational & Administrative Oversight Develop and manage marketing budgetsOversee signage, facility branding, vehicle branding, and point-of-sale materialsManage phone system messaging (scripts and recordings)Supervise and develop marketing team membersQualifications Bachelor's degree in Marketing, Business, or related field (or equivalent experience)7+ years of progressive marketing experienceStrong experience with digital marketing and website managementProven ability to lead branding initiatives and large-scale projectsExperience managing budgets and cross-functional teamsStrong analytical, organizational, and communication skillsKey Projects / Success Metrics Successful execution of company rebrand across all locationsCompletion of website consolidation projectIncreased lead generation and marketing ROIImproved brand consistency across all locationsEnhanced customer engagement and digital presence#J-18808-Ljbffr