Benefits:
- Health insurance
- Opportunity for advancement
- Paid time off
- 401(k) matching
- Company car
- Competitive salary
- Dental insurance
MARKETING MANAGER
Marketing & Business Development | ServiceMaster by Neverman
Columbus, Ohio • Hybrid (50% Remote) • 3+ Years Experience
About the Role
The Marketing & Business Development Manager drives brand awareness, qualified lead generation, relationship marketing, and revenue growth across all ServiceMaster by Neverman divisions. This role connects marketing, sales, operations, and community engagement, delivering a consistent brand presence while advancing growth through digital marketing, event management, sales enablement, and strategic business development.
The Marketing Manager owns the planning, execution, and measurement of marketing programs; manages internal and external communications; supports business development initiatives; and cultivates strong relationships with industry organizations, referral partners, and community stakeholders.
What You'll Do
- Increase brand visibility and market awareness across all service areas and divisions.
- Generate qualified leads and directly support revenue growth targets.
- Strengthen relationships with clients, referral partners, and industry associations.
- Equip sales teams with effective marketing tools, collateral, and resources.
- Maintain and elevate the company's reputation and digital presence.
- Execute high-impact marketing campaigns, events, and community engagement initiatives.
- Ensure strategic alignment between marketing, sales, operations, and leadership.
- Measure, analyze, and report on marketing performance and ROI.
Marketing Strategy & Demand Generation
- Develop and execute integrated marketing plans aligned with company growth objectives.
- Manage annual marketing calendars, campaigns, and promotional initiatives.
- Plan and oversee lead-generation activities across digital, traditional, and relationship marketing channels.
- Manage marketing budgets and track campaign effectiveness against measurable KPIs.
- Monitor market trends, customer insights, and competitive activity to identify growth opportunities.
Sales Enablement & Business Development
- Create and maintain sales collateral, presentations, brochures, flyers, and digital marketing materials.
- Provide targeted marketing support across all sales team verticals.
- Coordinate promotional item purchasing, sourcing, and inventory management.
- Conduct weekly sales and marketing alignment communications for each vertical.
- Support business development through targeted campaigns, networking, and relationship-building activities.
Pre-Loss & Relationship Marketing
- Assist in cultivating relationships with referral sources, property managers, insurance professionals, facility managers, and key community partners.
- Serve as the marketing liaison for industry associations and member organizations, including BOMA, IREM, IFMA, OHLA, OALA, CAA, CAI, and other strategic organizations.
- Coordinate sponsorships, advertising placements, trade show participation, and networking events.
Digital Marketing & Online Presence
- Manage company social media platforms, including content creation, scheduling, engagement, and performance monitoring.
- Oversee SEO and PPC strategies, budgets, and vendor relationships.
- Manage website content, updates, and ongoing optimization.
- Monitor and improve online reputation through review management across Google, Facebook, BBB, and other platforms.
- Implement email marketing campaigns and customer communication tracks.
- Track, analyze, and report on digital marketing performance and recommend continuous improvements.
Content & Brand Management
- Maintain brand consistency across all marketing channels and materials.
- Create compelling social media posts, blog articles, newsletters, case studies, video, photography, and print marketing collateral.
- Utilize Canva, Adobe Photoshop, and other design tools to produce professional marketing assets.
- Coordinate professional photography and video projects, including site visits and company events.
- Protect and enhance the company's reputation through proactive brand management.
Event & Community Marketing
- Plan, coordinate, and execute company-sponsored events, including Wake Up / Bowl with Neverman, Forgotten Holiday Party, Learn and Burn Continuing Education Course, ServiceMaster Appreciation Golf Outing, Annual Holiday Party & Employee Appreciation Events, and other client-related and organizational events.
- Manage trade show participation from initial planning through post-event follow-up.
- Coordinate golf outings, sponsorships, community events, and networking opportunities.
- Provide on-site operational support for marketing and business development events.
- Strengthen the company's community presence through strategic engagement and sponsorship.
Internal & External Communications
- Develop and distribute employee communications, company updates, and the internal newsletter.
- Promote cross-departmental alignment through clear, consistent communication strategies.
- Develop customer-facing communications, marketing campaigns, and email marketing initiatives.
- Manage distribution lists and support public relations opportunities as appropriate.
Vendor, Partner & Corporate Program Management
- Manage relationships with marketing vendors, promotional suppliers, event venues, photographers, and advertising partners.
- Coordinate production and on-time delivery of marketing materials and promotional items.
- Evaluate vendor performance and negotiate cost-effective solutions.
- Manage ServiceMaster corporate marketing requirements, initiatives, and brand standards.
- Maintain documentation and reporting related to local marketing expenses.
- Coordinate co-op marketing programs and reimbursement submissions.
- Ensure all marketing activities comply with corporate brand guidelines.
Reporting & Administrative Responsibilities
- Collaborate closely with leadership, sales, operations, HR, and production teams.
- Develop marketing performance reports and dashboard summaries for leadership.
- Track KPIs including lead generation, campaign performance, event ROI, website traffic, social engagement, and brand awareness.
- Support onboarding and orientation for new sales team members.
- Maintain marketing systems, databases, and organizational tools.
What We're Looking For
- 3+ years of marketing, business development, or communications experience.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but not required.
- Demonstrated experience managing both digital and traditional marketing initiatives.
- Experience coordinating events, trade shows, and sponsorship programs.
- Familiarity with CRM, email marketing, social media management, and marketing analytics tools.
- Strong strategic marketing, planning, content creation, copywriting, graphic design, social media, SEO/PPC, event planning, relationship management, project management, data analysis, reporting, budget management, vendor negotiation, and communication skills.
Work Environment
This is a hybrid position, approximately 50% remote and 50% in-office and field-based. Attendance is required for designated office days, events, trade shows, and business development functions. Occasional evening or weekend participation is required for events and community activities.
Reporting Structure
- Reports to: Sales Director.
- Works closely with the Sales Team, Operations Team, Human Resources, Corporate Marketing Partners, Industry Organizations & Referral Partners, and Marketing Vendors & Suppliers.
EQUAL OPPORTUNITY EMPLOYER/AMERICANS WITH DISABILITIES ACT COMPLIANT/VETERAN'S PREFERENCE POLICY/DRUG FREE WORKPLACE
Compensation: $60,000.00 - $75,000.00 per year
Built on a foundation of great brands and employees with a passion for service, our vision is to be the leading provider of essential services through empowered people, world-class customer service and convenient access. By joining ServiceMaster, youll be part of a talented network of employees with a shared vision.
Our environment is a diverse community where successful people work together to achieve common goals.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The ServiceMaster Company, LLC.