Job description
Scope of Engagement:
This role provides temporary coverage for a full-time employee on leave, requiring a high degree of autonomy to support the Omni Customer and Integrated Marketing Communications (IMC) Teams. The consultant will be responsible for managing omni marketing shopper activations and building robust processes for budget management, tracking, and cross-functional communication. Integral to success is strong attention to detail, particularly in financial tracking, and the ability to drive efficiencies across brand, finance, and commerce agency partners while navigating organizational ambiguity.
Key Accountabilities and Deliverables:
● Full accountability for day-to-day management and monthly/quarterly reconciliation of shopper marketing and IMC budgets, including media spend tracking, forecasting for finance, and communicating budget shifts.
● Management of Media Authorization Forms (MAF) and Purchase Order (PO) processing for US and Canada, ensuring accuracy and tracking for IMC working media, production, and fees.
● Proactively identifying process inefficiencies and leading improvements, such as automated dashboards and streamlined budget tracking systems.
● Collaboration with agency partners and finance to monitor budget health, identifying overspends or underspends for potential reinvestment opportunities.
● Cross-functional partnership with Omni Commerce and CDO teams to build and communicate holistic commerce activation plans.
● Assists with communication of upcoming programming through existing channels and optimizes the communication process ongoing.
● Supports manager in the omni shopper activation platform planning and execution process as needed from brief to execution.
● Inputs on customer presentations and attends customer and brand meetings as assigned.
● Developing annual planning templates in partnership with commerce agency, collecting submissions and building recommended plans for alignment with key stakeholders.
Minimum Requirements:
● Bachelor's degree required with 3 years of experience in CPG, Sales, Shopper Marketing, eCom or Marketing
● Self-starter, independent thinker, action oriented, and passionate about brand/shopper marketing
● Analytically inclined with the ability to link seemingly disparate pieces of information
● Ability to work independently, multi-task and prioritize/work effectively under pressure