Marketing Manager - Content

The Marketing Manager - Content plays a key role in shaping how Brennan's story is developed and shared across digital and client-facing platforms. This position creates high-quality content, analyzes digital performance, and collaborates across the organization to translate complex project workinto clear, consistent messaging. Success in this role requires a strong communicator who understands how strategic content supports business development, strengthens brand reputation, and contributes to long-term growth.

This role is designed for someone who seeks to become a subject matter expert in Brennan's voice, messaging, and value in the marketplace. As Brennan continues to grow, this position supports the advancement of our marketing strategy and offers a path toward future leadership within the team. This position is based in La Crosse, WI, where the individual will work closely with cross-functional teams and company leadership.

Marketing Manager - Content Responsibilities:

• Plan, manage and execute the company's content strategy, including messaging and content development for the website, social media, brochures, graphical emails, newsletters, and cut sheets.
• Write, edit and publish company and industry-focused content, including articles, news releases and thought leadership pieces; provide guidance and feedback to internal contributors.
• Manage website content by identifying opportunities for improvement, overseeing updates and ensuring content is optimized for quality, usability, and lead generation.
• Collaborate with Business Development, Operations, and internal teams to gather and develop content that highlights project successes, company achievements and industry expertise.
• Manage Brennan's social media presence across key platforms, including LinkedIn, Facebook, Instagram and YouTube, by creating and publishing content that strengthens brand awareness and engagement.
• Track, measure, and evaluate digital marketing performance; identify opportunities for improvement and recommend data-driven strategies to expand Brennan's reach.
• Meet established schedules and deadlines for all assigned projects.
• Stay current with marketing best practices, artificial intelligence (AI) tools, and leadership development through ongoing education, applying this knowledge to our campaigns.
• Other duties as assigned.

• Bachelor's degree in marketing, communications, business or a related field, or equivalent work experience.
• Minimum of 5 years of experience in marketing, writing and content creation.
• Exceptional writing and editing skills, with the ability to adapt tone, style and voice across multiple marketing channels.
• Strong time management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Strong collaboration and interpersonal skills; proactive, self-directed and detail-oriented.
• Demonstrated experience with B2B marketing concepts, campaign management, digital media and online content development.
• Proficiency in website management and a working knowledge of search engine optimization, keywords, and Google Ads.
• Experience using social media to support business strategy and engage target audiences.
• Working knowledge of Microsoft Office Suite, including Word, Excel and PowerPoint.
• Preferred: Experience with WordPress

• We are a company voted by our employees as a certified Great Place to Work®, and recognized by Fortune magazine as a Best Workplace in Construction.
• Our culture sets us apart. We strive to make our company the best possible place to work. We work hard to continue to build a culture in which every individual is important and the key to our success.
• Our focus on safety and quality is unmatched in the industry, and our ability to innovate has enabled us to succeed.
• We are a family-focused company and are determined to provide a rewarding career that offers above-average compensation.
• We offer an industry-leading benefits package. We are proud to offer our employees and their families group health, dental and vision insurance plans, 401(K) program with generous matching, annual bonus eligibility and profit-sharing program.