Marketing Manager - Customer Experience

Position Summary:

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.

In the Marketing Manager – Customer Experience position, you'll shape how Direct Supply engages customers, prospects, and industry influencers through strategic tradeshows, executive customer interactions, campus visits, and immersive brand experiences. You'll partner with executive stakeholders to strengthen customer relationships, elevate Direct Supply's market presence, and drive business impact. With an AI-first mindset, you'll continuously improve customer engagement strategies, uncover new opportunities to create value, and advance marketing innovation.

Skills Needed:

• Applies AI and Technology - Proactively identifies and implements AI/tech solutions to optimize work. Stays ahead of the latest AI/tech trends, integrating them into workflows. Actively seeks and uses new tools and systems, enhancing performance. Uses AI for data-driven decisions, improving outcomes. Chooses tech solutions that align with business needs.

• Deals with Ambiguity - Adapts smoothly to change and thrives in ambiguity, maintaining composure and productivity. Maintains progress despite incomplete information and tackles complex issues constructively.

• Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.

• Navigates Organizational Dynamics - Understands and manages organizational politics, aligns with key stakeholders early, builds strategic alliances across departments, and drives initiatives through influence.

• Demonstrated success in building credibility and trust with senior leaders while confidently navigating competing priorities and evolving business needs.

• Ability to develop customer-centric engagement strategies that strengthen relationships, differentiate the brand, and support business growth.

What You’ll Do and Impact:

• Serve as the strategic marketing lead for Direct Supply's highest-profile customer engagement opportunities, including key industry tradeshows, executive customer visits, and campus experiences. 

• Partner with executive leaders as a trusted advisor to develop customer engagement strategies, influence investment decisions, and strengthen customer relationships.

• Lead the evolution of Direct Supply's Customer Meeting Center experience, creating a differentiated environment that reflects our innovation strategy and enhances customer interactions.

• Develop AI-enabled approaches that improve customer engagement and marketing effectiveness.

• Collaborate across Marketing, Sales, and Executive Leadership to deliver integrated customer experiences aligned with business priorities.

• Measure customer engagement impact through pipeline generation, executive engagement, brand awareness, and customer value creation.

• Identify emerging technologies and customer engagement trends that strengthen Direct Supply's leadership in healthcare technology.

• Lead complex cross-functional initiatives in a fast-paced, evolving environment.

Experience:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 7+ years of experience in strategic marketing, customer engagement, experiential marketing, tradeshow strategy, or related disciplines.

• Experience partnering with senior executives to lead customer engagement initiatives that drive brand growth and business results.

• Experience leveraging AI and emerging technologies to improve marketing effectiveness and customer engagement.

• Proven ability to lead complex, cross-functional initiatives in fast-paced environments with evolving priorities.

• Ability to travel by car and/or plane up to 15%

• Valid, unexpired driver's license with satisfactory driving record

Additional Items of Interest:

• Experience supporting executive engagement strategies at major industry tradeshows and customer experiences.

• Experience measuring marketing performance through pipeline, customer engagement, and business metrics.

Job to be performed in the location listed. Generous benefit package available.

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