Marketing Manager - Customer Lifecycle

About the Role

We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning execution and optimization of programs that drive customer engagement retention and loyalty. This role will partner closely with cross-functional teams to deliver effective lifecycle campaigns and gather insights that improve customer experience and business outcomes. The ideal candidate has hands-on experience with lifecycle marketing CRM tools and data-driven campaign execution.

What Youll Do

• Execute Lifecycle Campaigns
• Support the development and execution of customer lifecycle marketing initiatives that drive engagement retention and loyalty
• Manage day-to-day execution of campaigns across email SMS push in-app and other owned channels

Customer Segmentation & Targeting

• Use established segmentation frameworks and customer insights to build targeted campaign lists
• Partner with data and CRM teams to ensure segmentation accuracy and performance tracking

Campaign Management & Optimization

• Build QA launch and monitor multichannel lifecycle campaigns
• Track campaign performance and recommend improvements to increase conversion and retention

Loyalty Program Support

• Assist in maintaining and executing loyalty and referral program initiatives
• Monitor program performance metrics and identify opportunities for incremental improvements

Omni-Channel Support

• Help deliver consistent and personalized customer experiences across digital and in-store touchpoints
• Support the integration of lifecycle campaigns into broader omni-channel strategies

Cross-Functional Collaboration

• Coordinate with CRM product creative and customer service teams to ensure smooth campaign development and deployment
• Participate in project meetings and contribute insights to support customer-centric decision-making

Reporting & Insights

• Gather campaign performance data prepare reports and highlight key insights for leadership
• Support testing plans AB tests offer tests creative tests to improve campaign effectiveness

Who You Are

• Experience in customer lifecycle marketing CRM or a related role retail industry experience a plus
• Strong analytical skills and comfort working with data to inform decisions
• Experience with marketing automation or CRM tools e.g. Salesforce Marketing Cloud Braze Adobe Campaign
• Detail-oriented with excellent organizational and project-management skills
• Effective communicator who can collaborate across teams
• Ability to manage multiple projects and adapt quickly in a fast-paced environment