Marketing Manager

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

Support the marketing function through the execution of marketing strategies for M/I’s products and services that are in line with corporate objectives on a divisional basis.  Coordinate appropriate initiatives that will determine effective result-based media and direct marketing programs that target desired demographic groups and increase unit absorption.  Effectively interface and partner with Marketing Coordinator, Director of Marketing and VP Sales & Marketing to achieve sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.

Duties and Responsibilities:

• Assist Marketing Director in ideas that will drive new traffic to new home communities.
• Mentor Marketing Coordinator in assessing marketing needs and helping to develop individual marketing plans.
• Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue, and overall strategic objectives.
• Recommend marketing strategies for communities to include sales presentations, model homes and amenity features. 
• Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies. 
• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, digital media, social media, paid search, SEO, Google Reviews, MLS, and more with appropriate distribution channels.
• Partner with Director of Marketing to monitor competitive products and marketing activities.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Build out social media programs and training techniques for New Homes Sales Consultants.
• Guide preparation of marketing activity reports and presents to executive management.
• Establish and maintain a consistent corporate image and brand throughout all product lines, model homes, brand materials, promotional materials, and events.
• Oversees and ensures MLS entries are managed with written descriptions and photography management.
• Supports weekly photography through the Digital Asset Management tool, and publishes to Quick Move-In homes, community galleries and MLS.
• Attends monthly sales meetings and participates in weekly marketing planning meetings.
• Utilizes Excel, Word, Outlook Calendar, PowerPoint, and various planning tools to support the Sales & Marketing team; builds PowerPoints as needed for the department.
• Reviews, prioritize projects and communicates with corporate graphic artist on the direction/message of marketing collateral, monitors project completion with graphic artist within company project management tool and software system (Hive).
• Assesses and updates collateral as needed.
• Supports business plan budgets, coding, supply orders and manages collateral inventory and levels within the division.
• Supports all sales subscriptions/dues/awards with HBA and DBA.
• Purchases promotional items and distributes to sales team for special events or campaigns.
• Assist with employee relations, divisional event planning, agent events or community-specific events.
• Assist with special projects as requested and perform additional duties as required.  

Requirements

Minimum Education Experience: 

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience. Experience in home building is a plus but not required. Willing to travel to the corporate office for any trainings is required (1-2x per year). Use of Adobe Illustrator, Microsoft systems, CRM, Software tools, and proficient in Office systems, Word, Excel, PowerPoint

Skills and Abilities: 

• Knowledge of CRM system, software platforms and ability to complete tasks quickly.
• Creative thinker and problem solver.
• Self-motivated with persuasive, enthusiastic and customer-service oriented personality and good negotiation and organizational skills; detail-oriented aptitude.
• Excellent verbal and written communication skills for high interaction with a variety of people inside and outside of organization.
• Decisiveness and good judgment, problem-solving and analytical skills. 
• Comfortable with new systems, tools, and adapting to technology.
• Quick learner, responsive to emails and phone calls, with suburb follow up/ follow through skills.
• Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence executive level managers.
• Ability to think strategically. 
• Strong analytical skills. 
• Demonstrated record of marketing expertise.
• Ability to be innovative. 
• Must be able to establish plans that respond to the needs of a rapidly changing environment.
• Tech savvy, ability to understand technology, components and equipment usage in Model homes.

Work Conditions:

Regularly work with boxes, storage and supply materials for model homes. Ability to lift 20-30+lbs. Position is onsite, located in Lewisville, Texas.

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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