MARKETING MANAGER

The Marketing Manager implements the strategic direction and oversight for NEMS' marketing efforts. This role develops and implements integrated strategies that drive enrollment, engagement, revenue, and overall brand visibility across all program areas. The Marketing Manager leads the marketing function, including staff and external partners, ensuring effective execution, clear prioritization, and alignment with organizational goals.

ESSENTIAL JOB FUNCTIONS:

• Designs and implements integrated, multi-channel marketing strategies aligned with organizational priorities, using audience insights and data to drive results.
• Fosters cross-departmental alignment and collaboration, ensuring marketing is effectively integrated into program planning, enrollment cycles, and key organizational initiatives.
• Serves as brand steward, ensuring consistency in voice, visual identity, and messaging across all platforms, programs, and touchpoints.
• Partners with other departments and leaders to identify growth opportunities and translate organizational priorities into effective marketing initiatives.
• Establishes priorities and allocate resources, including budget, time, and team capacity, to maximize impact and return on investment.
• Oversees storytelling, content strategy, and communications channels including digital, email, social, web, and print to strengthen engagement and audience connection.
• Builds and optimizes marketing systems and infrastructure, including CRM integration, campaign workflows, and analytics to support efficient and scalable execution.
• Tracks, analyzes, and reports on performance, translating data into actionable insights that improve strategy, conversion, and decision-making.
• Manages and develops the marketing function, including staff, contractors, and agency partners, providing clear direction, accountability, and professional growth.
• Fosters cross-departmental alignment and collaboration, ensuring marketing is effectively integrated into program planning, enrollment cycles, and key organizational initiatives.
• Supports leadership and strategic planning efforts by contributing a marketing and communications perspective to broader institutional priorities.
• Develops and delivers content that drives member engagement and deepens relationships.
• Provides governance across channels to ensure alignment with brand.
• Communicates effectively and presents recommendations, performance, and insights to executive leadership; influences decisions and drives alignment across senior stakeholders.
• Develops insights from marketing research, data analytics and marketing analytics and incorporates into marketing strategy and tactics.
• Strengthens the organization's reputation and community presence through relationships with partners, stakeholders, and the broader community.
• Performs other job duties as required by manager/supervisor.
• Bachelor's degree is required; Bachelor's Degree in marketing, communications, business or related field is preferred.
• 5+ years of experience working in marketing
• 3+ years of experience developing multi-channel marketing communications content, including hands-on copywriting, editing, and art/design direction
• 3+ years of budget forecasting and management experience
• Excellent attention to detail
• Excellent analytical and project management skills
• Self-starter driven to execute and continually improve
• Ability to build collaborative and supportive cross-functional relationships
• Hands-on graphic design experience preferred
• Knowledge and experience in the medical field preferred
• Proficiency in latest Adobe Creative Cloud programs preferred?

LANGUAGE:

• Fluent reading, writing and speaking in English is required.
• Fluent reading, writing and speaking in Cantonese is highly preferred.
• Fluency in other languages is an asset.

STATUS:

• This is an FLSA exempt position.
• This is not an OSHA high-risk position.
• This is a Full Time position.

NEMS is proud to be an Equal Opportunity Employer welcoming diversity in our workforce. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

NEMS BENEFITS: Competitive benefits, including free medical, dental and vision insurance for employee, spouse and/or children; and company contribution to 401(k).