JOB SUMMARY:
The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all.
ESSENTIAL/PRIMARY DUTIES:
Serves as a steward of assigned commercialized product categories. Develops and executes marketing strategies and plans within the product segment.
Accountable for delivering annual P&L targets, including revenue, gross margin, and market share targets.
Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.
Leverages customer and market insights to identify new growth opportunities and support strategic initiatives across assigned product categories.
Maintains marketing content, collateral, and sales enablement tools.
Establishes KPIs and delivers ongoing performance monitoring and reporting.
Analyzes market share and competitive activity to guide product and marketing decisions.
Provides monthly product forecasts to support financial planning and operational readiness.
Recommends annual pricing adjustments based on data-driven analysis and business case development.
Collaborates cross-functionally (upstream marketing, vendors/OEMs, operations, and engineering) to gather market intel, execute innovation launch plans, manage budgets, deliver training/presentations as the product SME, and drive continuous product improvements and quality updates.
SECONDARY DUTIES:
Ensures product is commercially available and properly represented in the Midmark customer experience center.
Support business unit programs, such as design workshops, as required.
Plans and participates in trade shows.
EDUCATION and/or EXPERIENCE:
Bachelor's degree in business or related field. MBA is preferred. 3 - 5 years of experience in marketing or product management, or equivalent combination of education and experience.
COMPETENCY and/or SKILL:
Ability to lead cross-functional teams
Strong analytical and financial skills
Proficient in understanding technical product aspects
Healthcare products, medical devices or medical furniture experience preferred
Strong written and verbal skills; experience making presentations
Proficient in Microsoft Office applications, including Outlook, Excel, and Word
Employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency
Leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation
SUPERVISORY RESPONSIBILITIES:
Provides leadership, coaching, and/or mentoring.
May have direct reports.