The Marketing Manager will play a key role supporting the brand, lead gen, and product marketing efforts for the North American Dealer Network. This includes marketing support for residential, commercial & industrial, and commercial drinking water. The role has a heavy focus working with dealers to drive continued revenue growth through impactful and effective marketing.
Specific Job Function:
- Play active role supporting creation and management of the annual consumer promotions calendar.
- Actively participate in new product launches and related go-to market strategies to drive new product adoption by dealers as well as to generate end-consumer demand.
- Strong knowledge of the co-op management and reimbursement process and ability to effectively resolve any questions or issues.
- Serve as the corporate liaison for the annual dealer conference, working closely with the Culligan dealer association management company.
- Partner with organic social team to identify local (dealer network) content creation opportunities (events, state fairs, large home shows, COE brand activations).
- Serve as a corporate sponsor and active participant on the Culligan Cares Committee.
- Work closely with visual design team on briefs for new production requests.
- Effectively brief key outside agency and design partners supporting the NA dealer business.
- Attend co-op and local marketing meetings to ensure alignment with national campaign efforts.
- Collaborate closely with local dealers to drive adoption and proper activation of the brand’s visual identity across all consumer touchpoints.
- Actively participate on marketing sub-committee conference calls and in-person meetings.
- Interface with franchise field sales and service staff regarding dealer questions and requests.
- Support implementation of various AI tools for local dealer use.
- Assist with and drive meaningful improvement in localization and optimization of Culligan.com dealer pages.
- Effectively collaborate with broader marketing team including Global Marketing COE to ensure strong alignment across all channels.
Job Requirements:
- Bachelor’s degree in marketing or equivalent experience.
- A “reasonable” proficiency utilizing AI to streamline and automate tasks and drive efficiency.
- 3 - 5 years of experience working in advertising/marketing either on the agency or client-side, ideally with experience working with franchisee or dealer models.
- 20% travel
Competencies: To perform the job successfully, an individual should demonstrate the following competencies in this position:
Resourcefulness Customer Focus Team Player
Passion Integrity Creativity
Experience Communication Analysis Skills
Persuasion Listening Independence
Organization/Planning
Target Salary Range: $85,000 – $100,000 salary a year. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).