Marketing Manager, Digital Advertising & Technology

About Denton Floyd

Denton Floyd Real Estate Group is a full-service real estate firm headquartered in Jeffersonville, Indiana, engaged in the acquisition, development, construction, management, and disposition of multifamily, senior living, and industrial properties. We're a well-capitalized company with a proven record of year-over-year growth, built on a culture of teamwork, collaboration, and a family atmosphere.

Position Summary

The Marketing Manager, Digital Advertising & Technology owns the day-to-day administration of Denton Floyd's digital marketing infrastructure, including ILS and search advertising partnerships, company and community websites, and core marketing systems. This role ensures listings, sites, and platforms perform effectively and support portfolio-wide leasing and marketing goals.

Key Responsibilities

Search Advertising & ILS Management

•       Maintain master service agreements (MSAs); initiate new addendums and manage renewals with ILS partners (e.g., Apartments.com, RentCafe, Zillow, ApartmentList, AptGeofencing)Maintain optimal listing quality across all ILS platforms
•       Maintain Yardi/RentCafe contracted spendReview analytics and communicate insights to the Marketing Director
•       Coordinate quarterly and monthly business reviews with advertising partners and the Marketing Director

  Website Management

  Manage domain registration
•       Execute new website creation projectsExecute website updates as directed by Communications and other stakeholders
•       Manage RentCafe Marketing Suite settings (Site Manager, CRM IQ, ChatIQ) in collaboration with Operations to ensure optimal marketing & leasing performanceMaintain the company intranet
•       Monitor and report on Google Analytics performance

  Marketing Systems & Administration

  Administration of Monday.com for the marketing team
•       Manage marketing request intake, including coordinating consultations and gathering details and assetsManage account creation and user access for marketing platforms (Meta and other social media sites, Google Business Profile, marketing software, etc.)
•       Support central marketing email correspondence managementOther duties as assigned

  Requirements

  Qualifications

  Education

•       Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

  Experience

  4+ years of experience in digital marketing, paid search/ILS advertising, or website management
•       Multifamily or related consumer real estate experience preferred

  Skills & Attributes

  Proficiency with ILS platforms, Yardi/RentCafe, and Google Analytics
•       Website management/CMS experienceStrong analytical skills with the ability to translate data into actionable insights
•       Experience managing vendor relationships and contract renewalsFamiliarity with marketing project management tools (e.g., Monday.com)
•       Detail-oriented and process-drivenExperience managing Meta Business accounts

  Physical Requirements & Work Environment

•       Primarily desk-based digital role.

  Benefits

  What We Offer

  Family-oriented, collaborative culture
•       Competitive employee benefits, including Health, Vision, Dental, Life Insurance, Short- and Long-Term Disability, and 401(k)Paid Time Off
•       Incentive-based bonus potentialCareer growth through training, mentorship, and development opportunities

  Equal Employment Opportunity

  Denton Floyd Real Estate Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Denton Floyd complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.