Marketing Manager
$85,000–$90,000/year | Full-Time | Fully In-Office
Fully in-office position requiring the ability to travel between three locations
About the Opportunity
We are partnering with a well-established, family-owned and operated retail business that has been serving the community for more than 40 years. As the company continues to grow, they are seeking a creative, digitally savvy, and results-driven Marketing Manager to lead marketing efforts across retail stores, e-commerce, classes, events, and educational programs.
This is a strategic and hands-on role for someone who enjoys developing creative campaigns, collaborating with a team, using data to drive decisions, and seeing the results of their work.
Key Responsibilities
Marketing Strategy
- Develop marketing plans that support company growth and sales goals.
- Build and manage promotional and marketing calendars.
- Translate business goals into effective campaigns and marketing initiatives.
- Manage marketing priorities, budgets, and timelines.
Digital Marketing
- Lead email marketing, social media, paid advertising, Google, SEO, and website marketing.
- Grow the company's online audience and customer base.
- Track campaign performance and make data-driven improvements.
- Test new marketing ideas and channels to drive growth.
Content & Brand
- Help shape the company's brand, messaging, and overall visual identity.
- Oversee content across social media, email, website, video, print, signage, products, classes, and events.
- Maintain consistent branding while balancing awareness with sales-focused campaigns.
Website & E-Commerce
- Improve website content, product pages, landing pages, and the overall customer experience.
- Drive website traffic, online sales, and e-commerce conversions.
- Leverage website and customer data to improve the customer journey.
Retail, Events & Vendor Marketing
- Develop campaigns that drive traffic to stores, classes, events, and educational programs.
- Support product launches, promotions, and special events.
- Collaborate with store teams, vendors, and partners on marketing initiatives.
- Identify and maximize vendor marketing and co-op opportunities.
Analytics & Budget Management
- Track key marketing metrics and campaign results.
- Measure the performance of email, social media, paid advertising, website, events, and promotions.
- Manage marketing budgets and provide leadership with clear updates and recommendations.
Team Leadership
- Lead, mentor, and develop the Marketing Assistant.
- Keep marketing projects organized and on schedule.
- Collaborate closely with ownership, store leadership, vendors, and internal teams.
- Ensure projects are completed accurately and on time.
What Success Looks Like
In this role, you will help:
- Increase brand awareness within the sewing, quilting, embroidery, and creative communities.
- Attract new customers and strengthen existing customer relationships.
- Grow website traffic, e-commerce sales, and email audiences.
- Improve paid digital advertising performance.
- Increase participation in stores, classes, events, and educational programs.
- Strengthen coordination between marketing, retail, events, merchandising, and vendors.
- Build a consistent and recognizable brand.
- Use data and results to continually improve marketing performance.
Technology & Marketing Skills
Experience with some or all of the following is preferred:
- Meta Business Suite / Meta Ads
- Google Ads & Google Analytics
- Email & Lifecycle Marketing
- SEO
- Social Media Marketing
- Campaign Analytics & Reporting
- Adobe Creative Suite and/or Canva
- Content Creation
- Video & Storytelling
- Shopify
- Klaviyo
- Digital Advertising Platforms
- Project Management Tools
Why Consider This Opportunity?
- $85,000–$90,000 annual salary
- Join a growing, established family-owned business
- Take ownership of the company's marketing function
- Have a direct impact on company growth and brand development
- Work across digital marketing, e-commerce, retail, events, education, and content
- Creative and community-focused work environment
- Opportunity to bring new ideas and make a meaningful impact
- Work closely with company leadership and have a voice in the company's marketing direction