The Anderson Search Group is partnering with a rapidly growing financial services organization to identify an Outbound Marketing Manager who will play a critical role in driving lead generation, appointment setting, and revenue growth through outbound email marketing and automation.This position offers the opportunity to build, launch, manage, and optimize outbound campaigns while working directly with leadership in a highly entrepreneurial environment. The ideal candidate brings experience with cold email platforms, campaign analytics, lead generation, and marketing automation and enjoys using data‑driven strategies to generate measurable business results.Position OverviewThe Outbound Marketing Manager will be responsible for developing and executing outbound email campaigns designed to generate qualified opportunities for the sales team.This individual will oversee campaign strategy, audience segmentation, deliverability management, testing initiatives, reporting, and ongoing optimization efforts. Success in this role will be measured by campaign performance, lead quality, meetings generated, and overall contribution to business growth.Key ResponsibilitiesBuild, launch, and optimize outbound email campaigns using platforms such as Instantly, Smartlead, Apollo, Lemlist, Mailshake, or similar technologiesDevelop multi‑touch email sequences designed to generate responses and qualified sales opportunitiesConduct A/B testing on subject lines, messaging, calls‑to‑action, and campaign structuresContinuously monitor campaign performance and implement optimization strategiesCollaborate with leadership on campaign strategy, messaging, and target audience developmentLead Generation & ProspectingBuild and maintain prospect databasesSegment audiences to improve campaign relevance and performanceSupport lead research, enrichment, and list‑building initiativesIdentify new target markets, verticals, and prospect segmentsAssist in the development of scalable outbound prospecting strategiesEmail Deliverability & InfrastructureMonitor domain health and sender reputationAssist with SPF, DKIM, and DMARC configuration and maintenanceManage inbox warm‑up and deliverability best practicesTroubleshoot deliverability issues and identify opportunities for improvementMaintain campaign compliance and email performance standardsAnalytics & Performance ReportingTrack campaign metrics including:Open ratesReply ratesPositive response ratesMeetings bookedPrepare weekly and monthly campaign performance reportsUtilize analytics to improve ROI and campaign effectivenessPresent recommendations and performance insights to leadershipQualificationsRequired1–3+ years of experience in outbound marketing, email marketing, lead generation, demand generation, or marketing automationExperience utilizing platforms such as:Instantly.aiApolloSmartleadMailshakeLemlistSimilar outbound marketing technologiesStrong written communication and copywriting skillsUnderstanding of outbound campaign strategy and performance optimizationBasic knowledge of email deliverability best practicesStrong organizational skills and attention to detailAbility to manage multiple projects and deadlines simultaneouslyPreferredExperience within financial services, lending, insurance, B2B sales, or other lead‑generation‑focused industriesExperience utilizing CRM platforms and marketing automation toolsFamiliarity with AI‑driven personalization and outreach technologiesExposure to sales development, appointment generation, or revenue marketing initiativesExperience building outbound systems from the ground upPerformance‑based bonus opportunitiesAdditional incentives tied to campaign effectiveness and lead generation performanceDirect exposure to executive leadershipOngoing training and mentorshipAccess to industry‑leading outbound marketing tools and technologyCareer growth opportunities within a rapidly expanding organizationEntrepreneurial, fast‑paced, and performance‑oriented cultureIdeal CandidateThe ideal candidate is equal parts analytical and creative. They enjoy testing new ideas, improving performance metrics, and building scalable systems that drive measurable business growth.They understand that successful outbound marketing requires a combination of strong messaging, technical execution, data analysis, and continuous optimization. Most importantly, they are motivated by results and excited by the opportunity to directly impact revenue generation and company growth.#J-18808-Ljbffr