Marketing Manager

Aditi Consulting

Englewood Cliffs, NJ

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JOB DETAILS

SALARY

$54–$57 Per Hour

SKILLS

Advertising, Analysis Skills, Artificial Intelligence (AI), Automotive Automation, Brand Marketing (Branding), Budgeting, Business Analysis, Campaigns, Communication Skills, Competitive Research, Consulting, Content Development, Contract Negotiation, Copy Writing, Cross-Functional, Customer Relationship Management (CRM), Customer Satisfaction, Customer Support/Service, Data Analysis, Data Collection, Data Visualization, Direct Marketing, Distribution Channel, Distribution Management, Email Management/Administration, Email Marketing, Google Analytics, Interpersonal Skills, Legal, Market Research, Market Tracking, Market Trend Analysis, Marketing, Marketing Strategy, Media Production, Mentoring, Messaging Technology, Microsoft Excel, Microsoft PowerPoint, Negotiation Skills, Online Marketing, Performance Analysis, Performance Reviews, Pivot Tables, Presentation/Verbal Skills, Problem Solving Skills, Product Development, Product Pricing, Product Profitability, Project/Program Management, Promotional Programs, Purchasing/Procurement, Reporting Skills, Research & Development (R&D), Return on Investment (ROI), Royalties, Sales, Sales Analysis, Sales Forecasting, Sales Qualification, Search Engine Optimization (SEO), Short Messaging Service (SMS), Speech Technology, State Laws and Regulations, Storytelling, Strategic Planning, Tableau, Telephony, Web Analytics, Web Design, Writing Skills

LOCATION

Englewood Cliffs, NJ

POSTED

30+ days ago

Payrate: $54.00 - $57.00/hr.

Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities

Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Optimize and execute content for ***.com/Business (e.g., homepage, product detail pages, marketing landing pages).
Execute the build of below the fold enhanced content on PDPs, landing pages, etc.
Make regular homepage updates that align with current campaigns, content pillars, seasonality, etc.
Execute updates and refreshes on existing content to keep it relevant and accurate.
Ensure site is optimized for traditional SEO and GEO.
Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting, and analytics.
Report on web and email analytics.
Assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.

Qualifications

Bachelor's degree in marketing or equivalent training required.
5-7 years related experience required.
Minimum of 4-6 years related experience with Bachelor’s Degree or Master Degree and experience in website development, digital marketing, SEO, and email marketing.
Advanced experience with Microsoft Excel, PowerPoint & data analysis.
Ability to effectively communicate to both internal & external stakeholders.
Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables, and basic functions for maintaining and creating reports.
Comfortable navigating a complex organization and building cross-functional relationships.
Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.

Desired Skills

Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
Strong ability to work independently and manage one's time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Strong knowledge of principles and methods for showing, promoting, and selling products or services.
Strong ability to develop marketing and pricing strategy.
Strong knowledge of media production, communication, and dissemination techniques and methods.

Pay Transparency: The typical base pay for this role across the U.S. is: $54.00 - $57.00 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.

Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary.
You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded.

Consent is not a condition of purchasing any property, goods, or services. You may revoke your consent at any time by replying “STOP” to messages or by contacting

privacy@aditiconsulting.com

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For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy .

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About the Company

Aditi Consulting

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