As the Channel Marketing Manager – Events, you’ll be the strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands. You will be responsible for leading the end-to-end planning, execution, and optimization of our event marketing initiatives. This role is pivotal in driving brand visibility, lead generation, and customer engagement through impactful events, conferences, trade shows, and experiential marketing.
Essential Job Functions:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.
Duties and Responsibilities:
Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively
Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies
Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing
Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution
Desired Competencies:
Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge
Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
Results Oriented- Consistently achieves results, even under tough circumstances
Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value
Education and Experience:
Bachelor’s Degree
3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment.
Proven track record managing both organic and paid event strategies and execution.
Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.
Strong writing and storytelling skills with the ability to tailor messages to different audiences.
Analytical mindset with the ability to pull insights from data and make recommendations.
Social Strategy Development – Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms.
Platform Expertise – Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms.
Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.
Campaign Management – Experience running targeted paid campaigns with clear KPIs and conversion goals.