Marketing Manager

Zaxby's
  • Florence, South Carolina
    30+ days ago

    Job Description

    About the Role

    We’re looking for a creative and results-driven Marketing Manager with experience in the Quick Service Restaurant (QSR) industry. In this role, you’ll lead marketing initiatives that increase brand awareness, drive guest engagement, and boost in-store traffic across multiple locations.

    You’ll work across digital, social, and local marketing channels while collaborating with operations and leadership teams to execute impactful campaigns.


    What You’ll Do

    • Develop and execute social media strategies across Instagram, TikTok, Facebook, and X
    • Plan and manage content calendars while staying on top of trends
    • Create and oversee engaging content (photo, video, and written) aligned with brand voice
    • Track and optimize campaign performance using engagement and conversion metrics
    • Identify and manage influencer partnerships to drive measurable ROI
    • Engage with online communities and manage brand interactions
    • Collaborate with store teams on local marketing initiatives and community partnerships
    • Lead marketing efforts for new store openings, including launch campaigns and events
    • Execute promotions and campaigns to drive traffic and sales
    • Support traditional marketing efforts such as radio and local advertising
    • Maintain website content and implement SEO best practices
    • Assist with paid media strategies across search, social, and display channels
    • Analyze marketing performance and provide actionable insights
    • Partner cross-functionally with operations and leadership teams

    What We’re Looking For

    • Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
    • 1–3 years of marketing experience (QSR, restaurant, retail, or hospitality preferred)
    • Experience with social media platforms like Instagram and TikTok
    • Basic understanding of SEO, analytics, and paid media
    • Familiarity with tools like Google Analytics, Meta Business Suite, Canva, or similar
    • Strong organizational and project management skills
    • Excellent written and verbal communication skills
    • Self-starter with the ability to manage multiple priorities
    • Eagerness to learn and grow in a fast-paced environment

    Why Join Us

    • Opportunity to make a direct impact on brand growth and guest engagement
    • Work in a collaborative and fast-moving environment
    • Gain hands-on experience across multiple marketing channels

    Apply Today!

    If you’re passionate about marketing, social media, and driving results, we’d love to hear from you!


    Work schedule

    • 8 hour shift
    • Monday to Friday
    • Weekend availability
    • Day shift

    Supplemental pay

    • Other

    Benefits

    • Flexible schedule
    • Paid time off
    • Health insurance
    • 401(k)
    • 401(k) matching
    • Employee discount
    • Paid training
    • Mileage reimbursement

    Numbers & Facts

    LocationFlorence, South Carolina

    Skills

    • Alliance/Partner Managementunmatched
    • Best Practicesunmatched
    • Brand Marketing (Branding)unmatched
    • Calendar Managementunmatched
    • Campaignsunmatched
    • Channel Marketingunmatched
    • Communication Skillsunmatched
    • Content Managementunmatched
    • Cross-Functionalunmatched
    • Facebookunmatched
    • Fast Foodunmatched
    • Google Analyticsunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Metricsunmatched
    • Multitaskingunmatched
    • New Store Openingsunmatched
    • Online Communitiesunmatched
    • Online/Internet Brand Managementunmatched
    • Organizational Skillsunmatched
    • Performance Analysisunmatched
    • Performance Tuning/Optimizationunmatched
    • Presentation/Verbal Skillsunmatched
    • Project/Program Managementunmatched
    • Promotional Programsunmatched
    • Quality System Requirements (QSR)unmatched
    • Radio Advertisingunmatched
    • Reimbursementunmatched
    • Restaurantunmatched
    • Retailunmatched
    • Return on Investment (ROI)unmatched
    • Salesunmatched
    • Search Engine Optimization (SEO)unmatched
    • Social Mediaunmatched
    • Social Media Marketingunmatched
    • Team Playerunmatched
    • Web Analyticsunmatched
    • Writing Skillsunmatched

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