DescriptionThe Marketing Manager is responsible for developing, executing, and optimizing marketing strategies that strengthen the Makers Air brand, drive charter revenue, and enhance customer engagement across all channels. This role oversees brand positioning, digital presence, campaign performance, and market analytics to support both passenger charter services and corporate partnerships.The Marketing Manager will collaborate closely with Sales, Revenue, Operations, and Leadership to ensure marketing initiatives align with business growth goals and the company's premium customer experience standards.FLSA: Exempt- Full-TimeWork schedule: In OfficeLocation: Onsite, Fort Lauderdale, FLReport to: Makers GMKey ResponsibilitiesBrand Strategy & Campaign ManagementDevelop and execute annual marketing strategy aligned with revenue and growth objectivesMaintain and protect the Makers Air brand identity across all channelsPlan and manage marketing campaigns for:Charter servicesCorporate travel programsSeasonal destinations and routesPromotional offers and partnershipsEvaluate campaign performance and implement improvements based on data insightsManage website content, SEO, and user experience optimizationOversee paid advertising (Google, Meta, retargeting, and travel platforms)Develop and execute social media strategy focused on engagement and brand storytellingCoordinate content calendar including photo, video, and destination storytellingMonitor online reviews and reputation managementConduct competitive analysis within the charter aviation and luxury travel marketTrack KPIs including lead generation, conversion rates, CAC, and engagement metricsProvide regular reporting and recommendations to leadershipIdentify new market opportunities and customer segmentsPartner with Charter Sales and Business Development to generate qualified leadsSupport corporate partnership initiatives and promotional packagesCoordinate marketing materials, presentations, and branded collateralWork with external vendors (agencies, photographers, designers, media partners)Oversee creation of marketing content including email campaigns, newsletters, and announcementsManage promotional launches and new service offeringsEnsure messaging reflects Makers Air's premium hospitality experienceRequirementsBachelor's degree in Marketing, Business Administration, Communications, or related field5+ years of marketing experience (travel, hospitality, aviation, or luxury services preferred)Strong background in digital marketing and social media strategyExperience managing campaigns from concept through performance analysisProficiency with marketing analytics tools and CRM platformsAbility to interpret data and translate into business decisionsExcellent written and visual communication skillsPreferred ExperienceCharter aviation, airline, hospitality, or tourism industry experienceBrand storytelling and experiential marketingPartnership and event marketingManaging agencies and creative vendors#J-18808-Ljbffr