Marketing Manager

JOB SUMMARY

The Marketing Manager is responsible for relaying information between upper

management and department employees, overseeing the implementation of marketing

campaigns to promote products and services, generating new business leads, and

developing strategies related to marketing and pricing. This position currently leads a

team of three.

DUTIES & ESSENTIAL JOB FUNCTIONS

• Brand Management
• Protect and promote Fresh Water Systems/neoLogic Solution's (Neo)

brand through writing, editing, and producing engaging content

• Ensure content adheres to spoken and unspoken brand guidelines and

aligns with optimizing SEO, working with web production team

• Ensure all content has been technically vetted for accuracy and reflects

well on Fresh Water Systems and Neo

• Ensure all content is beneficial for our customers and helpful in the buying

process

• Edit, plan, and review all content produced by the Technical Content

Writer, Product & Digital Support Specialist, UI/UX Designer, SEO, and

other content and marketing reports.

Content Production

• Act as a producer for content production (including blog posts, email

marketing, video production, podcasts, and other marketing materials).

• Schedule and coordinate various productions by keeping a content and

marketing campaign calendar

• Work with the SEO/Web production team to optimize all content for

search. This includes search engines (Bing, Google) and platforms

(Amazon, Facebook, Twitter)

• Implement 5 key buyer thoughts into all content strategy

a. How much does it cost?

b. What are the problems?

c. Which is better (this or that)? [Versus and Comparisons]

d. Who [or What] is the best?

e. Product reviews

• Understand customer needs/desires/wants and incorporate them into the

strategy. Why does Fresh Water/Neo get hired by its customers?

• Engage with the sales team to produce content based on customer's

questions

• Introduce new avenues of customer engagement and content (webinars,

long-form email marketing, ebooks, podcasts, videos)

• Partner with the web production team on website enhancements

(optimized landing pages and calls-to-action, collection and product page

SEO, dynamic UI/UX)

• Partner with the Product team to launch brand-specific marketing

ventures, leveraging marketing tools like paid advertising, email

campaigns, blog posts, and enhanced web features like buyer's guides.

• Work with team on label & packaging design
• Work alongside the New Product Development team to create new

cartridge labels, carton labels, box labels, product packaging, and other

required materials to bring our new products to market.

• Coordinate with the Warehouse and Operations to provide them with

print-ready labels for in-house relabeling projects.

• Work with the Product team to adjust language, sizing, product

specifications, and other requirements for pre-existing products.

Graphic Design

• Plan and mock-up all creative requests, and encourage transparent,

ongoing dialogue about revisions, design strategies, and alternate designs

for all graphic marketing campaigns. The web UI/UX (Web Production)

team will mock-up web pages for your review.

• Plan and work with our graphic designer to mock up all internal requests for graphic design projects. This

includes PDFs, product spec sheets, installation instructions, product

manuals, banners, email, campaign material, print advertising, brochures,

and other design projects. Website and paid advertising mockups will be

handled by the Web Production team but will communicate to you for

review.

QUALIFICATIONS

• Bachelor's degree in Marketing, or related field.
• 3+ years' experience in a related, manager-level role.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Strong time management and organizational skills.

The Marketing Manager is responsible for relaying information between upper

management and department employees, overseeing the implementation of marketing

campaigns to promote products and services, generating new business leads, and

developing strategies related to marketing and pricing. This position currently leads a

team of two.