Job Title: Marketing Manager, Guest Programs & Membership
Location: Hybrid/ Fairview Heights Office
Position Summary
The Marketing Manager, Guest Programs & Membership is responsible for the strategy, development, promotion, guest experience, and business performance of Slick City's core guest programs, including Birthday Parties, Memberships, Group Events, Adults-Only Events, After-Hours Experiences, Seasonal Promotions, and future growth initiatives.
As the marketing owner of these programs, the Marketing Manager, Guest Programs & Membership ensures a cohesive and compelling guest experience across every customer touchpoint - from awareness and purchase through participation and retention. This includes ownership of program positioning, website experience, booking flows, marketing campaigns, guest communications, creative assets, in-park messaging, and program performance.
The Marketing Manager, Guest Programs & Membership works cross-functionally with Operations, Sales, Technology, the Call Center, and Franchisees to ensure programs are effectively marketed, operationally executable, and consistently delivered across the system. This role combines strategic planning, project management, guest experience design, and performance analysis to drive participation, revenue, and long-term guest loyalty.
Key Responsibilities
1.Program Ownership & Strategy
Own the marketing strategy, execution, and performance of Slick City's core guest programs, including Birthday Parties, Memberships, Group Events, Adults-Only Events, After-Hours Experiences, Seasonal Promotions, and future revenue-driving initiatives.
Develop program strategies that drive participation, revenue, retention, and guest satisfaction.
Build annual program roadmaps and growth plans.
Identify opportunities to improve existing programs and develop new offerings.
Maintain a deep understanding of guest needs, market trends, and competitive offerings.
2.Guest Journey & Experience Management
Own the guest experience for each program across all customer touchpoints.
Ensure consistency in program messaging, positioning, and execution throughout the guest journey.
Partner cross-functionally to optimize the end-to-end guest experience through website content, booking and purchase flows, confirmation and pre-visit communications, email and SMS journeys, in-park guest-facing materials, and post-visit engagement and retention strategies.
Identify friction points and implement improvements that enhance conversion and guest satisfaction.
3.Membership Program Leadership
Lead membership growth, engagement, retention, and value proposition development.
Analyze membership performance, churn, usage trends, and guest feedback.
Develop initiatives and campaigns to increase membership acquisition and lifetime value.
Partner with Marketing and Operations to continuously improve the membership experience.
4.Birthday Parties & Group Events
Own party and group event program strategy, packaging, pricing recommendations, and promotional planning.
Collaborate with Sales, Call Center, and Operations teams to improve booking conversion and guest satisfaction.
Develop growth initiatives for schools, camps, youth organizations, fundraisers, corporate outings, and community groups.
Monitor performance and recommend enhancements that increase bookings and revenue.
5.Marketing & Program Promotion
Develop program-specific marketing plans and promotional strategies.
Partner with creative and digital teams to develop marketing assets and campaign support.
Ensure all program materials accurately communicate program benefits and guest expectations.
Support new program launches with integrated marketing plans and communication strategies.
6.Cross-Functional Leadership
Partner with Operations to align program objectives with execution standards and guest experience expectations.
Collaborate with Technology partners to improve booking platforms, membership systems, and reporting capabilities.
Work with the Call Center to ensure booking processes, guest communications, and sales efforts support program goals.
Support franchisees with program implementation, communication, and best practices.
7.Analytics & Performance Management
Establish KPIs and reporting for all programs.
Monitor and analyze revenue performance, participation and conversion rates, membership growth and retention, guest satisfaction metrics, and program ROI to drive data-informed marketing decisions and continuous improvement.
Present recommendations and performance insights to leadership.
Use data to drive continuous program improvement and decision-making.
8.Program Launches & Project Management
Lead the development and launch of new programs and experiences.
Create launch plans, timelines, communication plans, and support materials.
Maintain program documentation, standards, and best practices.
Qualifications
Education:
Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field required.
Experience:
3–5+ years of experience in marketing, program management, brand management, guest experience, hospitality, entertainment, attractions, or a related industry.
Experience leading cross-functional projects and managing multiple initiatives simultaneously.
Experience developing, launching, and managing consumer-facing programs that drive engagement and revenue.
Experience managing membership, loyalty, event, or guest engagement programs preferred.
Experience in family entertainment, hospitality, attractions, franchising, or membership-based businesses preferred.
Familiarity with CRM, booking, ticketing, and marketing automation platforms preferred.
Skills & Competencies:
Strong project management, organizational, and prioritization skills.
Excellent analytical, problem-solving, and decision-making abilities.
Strong written, verbal, and presentation communication skills.
Ability to translate business objectives into engaging guest experiences and revenue-generating programs.
Demonstrated ability to collaborate effectively across Marketing, Operations, Technology, Sales, and Franchise partners.
Proficiency with Microsoft Office Suite and marketing analytics/reporting tools.
Ability to interpret performance data and make recommendations that improve program effectiveness and business results.
Core Competencies
·Strategic Program Management – Develops and executes scalable guest programs that align with business objectives and drive revenue growth.
·Guest Experience Excellence – Creates exceptional guest experiences by optimizing every stage of the customer journey.
·Cross-Functional Collaboration – Builds strong partnerships to successfully execute programs across departments and franchise locations.
·Project Leadership – Effectively manages multiple initiatives, priorities, and timelines while maintaining quality and accountability.
·Data-Driven Decision Making – Uses analytics and guest insights to evaluate performance and drive continuous improvement.
·Innovation – Identifies opportunities to enhance existing programs and develop new guest experiences that support growth.
·Communication – Clearly communicates ideas, influences stakeholders, and builds alignment across all levels of the organization.
Physical Requirements
·Ability to sit or stand for extended periods and travel up to 25% to support park visits, program launches, and company events
·Must be able to lift up to 25 lbs. (marketing materials, signage, promotional items, or event supplies).
·Ability to use standard office equipment, including computers, mobile devices, and presentation technology.
·Ability to navigate active family entertainment parks, including walking throughout facilities during site visits and special events.
·Ability to work in both office and operational park environments, including areas with moderate noise and high guest activity.
Work Schedule
This is a full-time, exempt position with a hybrid work schedule based in the Support Center. Standard business hours are Monday through Friday, with occasional evening, weekend, holiday, and travel requirements to support program launches, events, and business needs across the Slick City system.
Benefits
·401(k) with company match
·Health, dental, and vision insurance
·Paid time off and holiday pay
·Professional development opportunities
·Flexible schedule to support work–life balance
·FREE park admission, plus discounts on food and retail.
·Opportunities to grow with Slick City through training and career advancement.
About Slick City Action Park
Slick City Action Park is the world’s first and only indoor slide and action sports park designed for all ages. We’re redefining family entertainment by combining massive slides, sport courts, and thrilling attractions into one high-energy destination. With locations expanding nationwide, Slick City is built on innovation, inclusivity, and creating safe, adrenaline-filled fun for every guest.