Brand Management, Brand Marketing (Branding), Brand Strategy, Budget Management, Consumer Marketing, Cost Control, Customer Experience, Customer Satisfaction, Detail Oriented, Ergonomics, Establish Priorities, Forklift, High School Diploma, Interpersonal Skills, Market Analysis, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Organizational Skills, Outbound Marketing, People Management, Performance Metrics, Presentation/Verbal Skills, Project Tracking, Public/Media/Press/Analyst Relations, Retail, Sales Qualification, Time Management, Total Cost of Ownership, User Interface/Experience (UI/UX), Writing Skills
Company Description:
Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
Job Posting External
Primary Responsibilities
- Create and implement an integrated "always on" marketing strategy for The Goods to bring traffic in store and online.
- Evaluate market opportunity and provide recommendations on how best to reach targeted shoppers to achieve business goals and objectives.
- Collaborate with Marketing and other internal and external resources to create retail campaigns and marketing assets.
- Lead online customer strategy to support the desired customer buying experience.
- Serve as primary contact for external stakeholders and community engagement.
- Establish marketing KPIs for the store and monitor, evaluate and report on the success of marketing strategies and programs.
- Develop and manage marketing budget for The Goods.
- Develop marketing plans and collaborate with business leaders to bring effective marketing tactics to each brand.
- Lead the overall strategy of brand websites providing guidance to optimize the user's experience.
- Support the recruiting marketing needs of the businesses.
- Oversee marketing projects and manage associated timelines and deliverables to drive a high level of customer satisfaction for the department.
- Ensure projects are delivered on time and within budget.
Minimum Qualifications
- Bachelor's degree (Marketing or Communications), along with 5-7 related experience. Non-degree considered if 6+ years of related experience along with a high school diploma or GED
- Occasional travel (0-5%)
Preferred Qualifications
- Experience in consumer Marketing, Communications, or Public Relations with demonstrated success.
- Excellent written and verbal communications.
- Excellent grammar.
- Strong organizational skills and keen attention to detail.
- Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced Marketing team.
- Ability to prioritize projects, work within short time frames, and meet deadlines.
- Exceptional skills with Microsoft Word, Excel, and PowerPoint.
- Experience developing and managing budgets.
- Experience hiring, training, developing, supervising, and appraising personnel.
This position is on-site at the New Bremen, OH location.
Work Authorization:
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please.
Compensation and Benefits:
Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.
EOE Veterans/Disabilities
C
Crown Equipment Corporation
Crown Equipment Corporation designs, manufactures, distributes, services and supports material handling products that provide customers with superior value. Since its entry into the material handling equipment industry in 1956, Crown has distinguished itself from competitors with exceptional product designs and a unique business approach based on vertical integration. When it says Crown on the outside, it's a Crown on the inside. Crown designs and manufactures 85 percent of its lift truck components, including key parts like motors, drive units, and electronic modules.