Marketing Manager I

A client with Kforce is seeking a Marketing Manager I to join their team in Atlanta, GA.

Engagement and Lifecycle Marketing Team: The client's Ecosystem Lifecycle Marketing Team is looking for a motivated Sales Marketer to help drive the last mile of our marketing funnel. This role sits at the intersection of marketing and sales, focused on turning Marketing Qualified Leads into Sales Qualified Opportunities that fuel growth for our QuickBooks products. Working closely with a Team Lead, you will help execute campaigns that touch multiple outreach channels including email, phone, and LinkedIn to get prospects to engage with our sales team, book a meeting, and ultimately purchase. The candidate reports to Team Lead, Outbound Sales Marketing.

Responsibilities:

• Write engaging, conversion-focused sales emails and call scripts rooted in proven sales methodologies, tailored to where the prospect is in the funnel
• Help execute targeted sales campaigns across email, phone, and LinkedIn in partnership with our Sales Teams, ensuring every touchpoint is grounded in a clear audience, a compelling value prop, and a strong call to action
• Put together sales briefs that include what to know, what to do, and what to say for each campaign
• Own your deliverables and timelines. Stay organized across multiple campaigns and tools, and use AI to work smarter and move faster
• Partner with your Team Lead to prioritize work, align on strategy, and grow your understanding of what makes a world-class sales marketing program