A/B Testing, Adobe Product Family, Artificial Intelligence (AI), Channel Management, Click Through Rate (CTR), Consulting, Content Management Systems (CMS), Cross-Functional, HTML5, Keyword Research, Leadership, Link Building, Marketing, Metadata, Multilingual, Performance Tuning/Optimization, Quality Assurance Methodology, Regular Expressions, Requirements Management, SQL (Structured Query Language), Search Engine Optimization (SEO), Technical Leadership, Test Plan/Schedule, Web Analytics, Writing Skills