Marketing Manager-III

Job Title: Marketing Manager-III
Job Location - Remote
Duration - 5 months

Plans and executes the strategy of marketing activity for non-paid acquisition for our New Verticals Marketplace business. Develops, plans, and implements marketing activities, including but not limited to partner marketing, content, SEO, agency management, and campaign execution.

Job Summary

About the Team

The client's mission is to grow and empower local economies. Beyond restaurants, the client is expanding rapidly into New Verticals — the non-restaurant businesses that make up the fabric of local commerce: flower shops, boutique retailers, liquor stores, pet stores, beauty supply shops, and more.

Our B2B Integrated Marketing team is responsible for building the marketing engine that brings these merchants onto the client's platform and sets them up for success. We are a team of marketing generalists who sit at the intersection of growth, brand, product, and operations — translating business goals into marketing strategies and driving cross-functional execution to bring them to market.

About the Role

We are looking for a contract Integrated Marketing Manager to support our New Verticals merchant acquisition efforts for a 6-month engagement beginning in late July 2026. This is a high-impact, execution-focused role with meaningful strategic ownership.

The New Verticals business is at an inflection point. We have recently launched a Shopify Sales Channel App — a direct integration that allows Shopify merchants to connect their existing catalog to the client in minutes — and H2 2026 is the scale push. This contractor will own the non-paid marketing workstreams that drive merchant awareness, installs, and activation: partner marketing, content creation, SEO agency management, trade media, and creative strategy for paid media.

This role reports to the Integrated Marketing Lead for the client’s B2B Marketplace and works closely with our paid media team, CRM team, Brand, and external agency partners.

Responsibilities

• Own the Shopify partner marketing workstream end-to-end — including email retargeting campaigns, App Store optimization, and co-marketing coordination.
• Develop content and messaging for the SMB retail audience — briefing case studies, merchant testimonials, and blog content that communicate the value of delivering on the client's platform to priority retail categories (Pets, Beauty, Home Goods, Sports/Outdoors).
• Build and manage content syndication and trade media placements.
• Develop a paid creative testing roadmap in close collaboration with the paid media team and our creative agency.
• Manage SEO and content agency tracks — overseeing day-to-day agency relationships, deliverable quality, and timelines.
• Coordinate across paid media, CRM, Brand, and external agencies, ensuring campaign components are integrated, sequenced correctly, and not creating conflicting or redundant merchant experiences.

Qualifications

• 4–6 years of experience in B2B or SMB marketing, content marketing, or integrated marketing, ideally in a high-growth technology or marketplace company.
• A track record of owning content and partner marketing workstreams from brief to execution — you know how to write a good brief, manage creative and agency partners, and hold quality and timelines without a lot of hand-holding.
• Experience with the Shopify merchant ecosystem or SMB e-commerce platforms — you understand how Shopify merchants think about new sales channels and what motivates them to try something new.
• Strong writing and messaging instincts — you can write copy that speaks to a busy business owner, and you understand the difference between what a brand wants to say and what an audience actually wants to hear.
• Comfort managing multiple workstreams simultaneously — this role runs two agency tracks and a partner marketing program in parallel; you need to stay organized and know how to prioritize when bandwidth gets tight.
• Experience with SEO, AEO, and landing page optimization — you know enough to manage an SEO agency effectively, push back on weak recommendations, and spot opportunities they might miss.
• A bias for action and a roll-up-your-sleeves attitude — this is a fast-moving environment with real deadlines (you'll be stepping into an active launch). You'll need to onboard quickly and add value fast.
• Experience with SMB retail, restaurant, or local business audiences is a plus.