Advertising, Audio Streaming, Brand Messaging, Brand Strategy, Budget Management, Business Plan, C++ Active Template Libraries (ATL), Campaigns, Channel Strategies, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Consumer Branding, Consumer Goods and Services, Contingency Plans, Customer/Client Research, Expense Tracking, Forecasting, Leadership, Market Analysis, Market Trend Analysis, Marketing, Marketing Plan, Marketing Strategy, Media Buying and Planning, Performance Metrics, Power Amplifier, Problem Solving Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Strategic Planning, Team Player, Technical Recruiting, Time Management
Primary Skills: Media Planning (advanced), Marketing Analytics (intermediate), Consumer Insights (intermediate), Cross-Channel Attribution (intermediate), MMM (beginner)
Duration: 12 Months (Possible Extension)
Contract Type: W2 Only
Location: San Diego, CA (#LI-hybrid)
Pay Rate: $65-69/hr on W2 basis
JOB SUMMARY:
This role supports the above-the-line media team for a major consumer brand, focusing on developing and executing impactful campaigns across various channels. You will collaborate with agencies and internal teams to drive brand strategy, leverage data for insights, and measure campaign effectiveness. The ideal candidate will help expand reach and engage diverse audiences through innovative media approaches.
Responsibilities
- Campaign Planning & Strategy — Support the AOR in developing strategic media plans. Leverage consumer/market insights and trends to build hypothesis-driven GTM strategies that deliver on business objectives.
- Activation — Support 360-degree campaign activation, ensuring media execution aligns with overall strategy and amplifying buys with out-of-the-box thinking.
- Measurement — Partner with analytics and agency teams to design, track, and improve media effectiveness frameworks including brand lift, MMM inputs, and cross-channel KPI reporting. Translate results into actionable insights and planning recommendations.
- Competitive & Market Analysis — Monitor competitive messaging and media activity, draw strategic implications, and develop contingency plans with business partners.
- Program Management — Support the agency in managing timelines and budget. Track spend on an ongoing basis and contribute to accurate monthly forecasts.
- Cross-Channel Collaboration — Liaise between the ATL team and cross-channel stakeholders (brand, PR, Influencer, performance media) to foster collaboration and knowledge sharing.
- Partnerships & Sponsorships — Identify and evaluate media partnerships, sponsorships, and integrations that extend the reach and impact of key brand messaging.
Must have Skills:
- 6+ years in strategic media planning, marketing analytics, and/or consumer insights with strong brand media experience
- Experience working with or alongside a media agency; agency background a plus
- Strong understanding of media buying, KPI development, and research across Linear TV, Streaming, Audio, and OOH
- Familiarity with MMM, brand lift, and cross-channel attribution methodologies
- Demonstrated ability to support large-scale marketing strategies that drive brand consideration and growth
- Ability to identify large-scale sponsorship and partnership opportunities
- "Test & Learn" mindset with a track record of innovation
- Strong communicator, creative problem-solver, collaborative — values diverse perspectives
- Energy and motivation to drive results in a fast-paced environment
Industry Experience:
- Experience in the marketing and advertising industry, with a focus on brand media strategy and cross-channel campaign execution, is required.
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