Marketing Manager (Paid Search -Google Ads / Performance Marketing)

Russell Tobin is supporting a confidential global technology and consumer brand in hiring a Marketing Manager (Paid Search -Google Ads / Performance Marketing)  for a 6-month W2 contract opportunity based in Culver City, CA (hybrid). This is an excellent opportunity for a performance marketing professional with deep Google Ads experience who thrives in a fast-paced, data-driven environment and enjoys optimizing campaigns across multiple retail and consumer accounts.

Job Details

• Job Title: Paid Search Coordinator

• Location: Culver City, CA (Hybrid)

• Job Type: 6-month W2 contract

• Pay Rate: $60-$70/hour depending on experience

• Potential: Opportunity for extension  based on business needs

About the Role

We are looking for a hands-on Paid Search Coordinator to support a high-performing performance media team responsible for paid search campaigns across multiple retail and consumer accounts. This is an execution-heavy role best suited for someone who has strong agency or in-house performance marketing experience and works inside Google Ads on a daily basis.

The ideal candidate has deep expertise across Google Search, Shopping, and Performance Max (PMax) campaigns, enjoys optimizing performance through testing and analysis, and can manage multiple campaigns and stakeholders simultaneously.

What You’ll Do

• Analyze, optimize, and manage Google Ads (Search, Shopping, and Performance Max) campaigns from the ground up

• Conduct keyword research, write and test ad copy, and manage bidding strategies

• Monitor daily campaign performance and make optimization recommendations related to bids, budgets, negative keywords, audience targeting, and creative testing

• Support weekly and monthly reporting by pulling data, providing light analysis, and translating performance metrics into actionable insights

• Recommend and execute A/B tests across ad copy, landing pages, and bidding strategies

• Manage campaign budgets and pacing across multiple accounts simultaneously

• Support business reporting rhythms including weekly, monthly, and quarterly performance reviews, campaign launches, and post-launch analysis

• Stay current on Google Ads platform updates, beta features, and paid search best practices

• Assist with Microsoft/Bing Ads campaigns as needed

• Partner with analytics teams to ensure accurate tracking, UTM conventions, conversion tracking, and GA4 implementation

Required Qualifications

• 5+ years of hands-on paid search / SEM / PPC experience

• Prior agency-side experience strongly preferred

• Deep expertise in Google Ads Search, Google Shopping, and Performance Max (PMax)

• Strong proficiency with Google Ads Editor

• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)

• Advanced Excel / Google Sheets skills, including pivot tables, VLOOKUP, and XLOOKUP

• Experience managing multiple accounts, campaigns, or business lines concurrently

• Familiarity with bid management and automation tools

• Strong written and verbal communication skills

• Excellent attention to detail, organization, prioritization, and time management

• Ability to thrive in a fast-paced, cross-functional environment

Preferred Qualifications

• Experience with Meta Ads, LinkedIn Ads, or TikTok Ads

• Experience using Looker Studio, Tableau, or other data visualization tools

• Google Ads Search Certification

• Experience in Retail, D2C, or B2C marketing environments

• Spanish or Portuguese language skills are a plus

Education

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field (or equivalent practical experience)

Preferred Certifications

• Google Ads Search Certification

• Google Analytics (GA4) Certification

• Google Shopping Ads Certification

Russell Tobin is a leading staffing and recruitment firm connecting top talent with industry-leading companies across technology, media, retail, and consumer sectors. Qualified candidates are encouraged to apply today.

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Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us. 

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.