OverviewBluon is hiring a highly organized, detail-oriented Marketing Manager to build, run, and ship content across advertising, email, SMS, in-app messaging, and automation workflows. This role targets a blue‑collar HVAC audience with authentic messaging, driving customer engagement from first ad to renewal.Job DescriptionMarketing ManagerLocationIrvine, CA (Remote)Reports ToPresidentDepartmentMarketing & Customer ExperienceKey ResponsibilitiesBuild unified communications strategy across the customer journeyAlign communications with company goals and revenue initiativesOwn content calendar, channel trackers, and A/B‑test roadmapEnsure seamless handoffs between automated and human‑driven outreachWrite and edit content for lead nurturing, onboarding, upselling, retention, and product releasesBuild audience segments for personalizationCollaborate with Sales, Product, Customer Success, and Revenue OperationsPartner with Product for in‑app messagingOwn content end‑to‑end, including video and graphic productionMaintain quality and creativity across channelsCollaborate on co‑branded contentReport on KPIs across channelsRun A/B tests to improve open rates, click‑throughs, conversion, and retentionAnalyze data to surface trends and actionable insightsQualifications5+ years in marketing or communications with B2B successExperience in blue‑collar industries (HVAC, trades, construction) strongly preferredProven ability to create multi‑channel communication strategiesDeep understanding of lead nurturing, customer lifecycles, and audience segmentationExceptional writing skills with authentic, conversational voiceProficiency in CRM and automation platforms (HubSpot, Zapier) and A/B testingExceptionally organized and detail‑orientedContent production skills with Canva, Adobe Creative Suite, Figma, or similarSuccess MeasuresIncreased user activity and engagementReduced account churnHigher email and advertising engagementHigher prospect‑to‑demo conversion ratesPositive feedback on clarity and tone of communicationsScalable communication processesConsistent content creation and shipping on scheduleWhy You'll Love This RoleDirect impact on technicians in the fieldDefine authentic voice in the blue‑collar AI shiftFast‑paced environment; ideas become results quicklyCompensation & BenefitsCompetitive compensation with equity participation, flexible remote work, and growth opportunities.Company DescriptionBluon is the leading technology platform for the HVAC industry, modernizing workflows and improving efficiency through data solutions. We value curiosity, accountability, and collaboration.#J-18808-Ljbffr