Marketing Manager
Salary
$66,944.47 - $70,000.00 Annually
Location
25 - HINDS COUNTY, MS
Job Type
Full-Time
Job Number
9113-0247-20260803hind
Department
0247 - EDUCATIONAL TELEVISION AUTHORITY
Opening Date
08/11/2026
Closing Date
8/19/2026 11:59 PM Central
Agency Minimum Salary
$66,944.47
Agency Maximum Salary
$70,000.00
About the Agency
Mississippi Public Broadcasting is a state-licensed public media organization serving audiences across Mississippi through radio, television, and digital platforms. Mississippi Public Broadcasting is a trusted multimedia organization that educates, enlightens and entertains Mississippians. As the only statewide radio and television broadcast network, MPB connects Mississippi households and communities. MPB programming focuses on the people, resources and attractions that reflect Mississippis unique culture and diverse heritage. MPB provides a valuable resource to Mississippians in disseminating information as part of the states emergency preparedness and response system. With live stream, on-demand episodes of both radio and television favorites and the latest from MPB news, the MPB App provides listeners and viewers with a way to stay connected, no matter where in the world they may be. MPB reaches over 50,000 people a day through various social media channels, including Facebook, Twitter, YouTube and Instagram. MPBs social channels provide information, news and entertainment around the clock, even in emergency situations.
About the Position
This is an X16 position.We're seeking a Public Relations & Marketing Manager who can turn strategy into actionable insights and messaging into measurable impact. This role is designed for a communications professional who understands how to build brand presence, manage reputation, and execute integrated campaigns across a complex media environment. From earned media to paid placements, from internal collaboration to external. partnerships, this position plays a critical role in shaping how our organization shows up across platforms-and how audiences engage with our content. Position Overview The Public Relations & Marketing Manager leads the planning, coordination, and execution of strategic communications and marketing initiatives across multiple departments and platforms, including Television, News, Radio, and Education. This role requires a highly organized, deadline-driven professional who can manage competing priorities, oversee budgets and media buys, and ensure seamless content distribution across owned and non-owned platforms. This position works closely with the Director of Communications - and is equal parts strategist, project manager, and communicator, responsible for aligning messaging, maintaining brand consistency, and maximizing reach through thoughtful planning and execution. Key Responsibilities Strategic Communications & PR • Develop and execute integrated public relations and marketing strategies that drive awareness, audience growth, and engagement • Build and maintain relationships with media outlets, partners, and community stakeholders to generate earned media opportunities • Draft press releases, talking points, and key messaging aligned with organizational priorities Campaign Planning & Execution • Plan and manage multi-channel campaigns from concept through execution, including timelines, deliverables, and performance tracking • Coordinate campaign rollouts across broadcast, digital, social, email, and external distribution platforms • Ensure alignment between messaging, creative assets, and targeted audience strategies Media Buying & Budget Management • Plan, negotiate, and execute media buys across digital, broadcast, and other paid channels • Track and manage campaign budgets, ensuring efficient allocation of resources and measurable ROI • Monitor performance and optimize campaigns based on analytics and KPIs Content & Distribution Management • Oversee the development and distribution of content across all platforms, including website, social media, email, and third-party channels • Ensure consistent brand voice and messaging across internal departments and external platforms • Collaborate with internal teams to adapt content for various audiences and formats • Develop collateral material, including agency branded assets and merchandise for external campaigns, brand awareness, promotions and cause marketing Cross-Department Collaboration • Serve as a central point of coordination between Television, News, Radio, Education, and other internal teams on all communications and marketing initiatives • Manage workflows, approvals, and timelines to keep projects moving efficiently • Balance multiple projects and deadlines while maintaining attention to detail and quality control, including brand guidelines Analytics & Optimization • Track, analyze, and report on campaign performance using data-driven insights to adjust campaign strategy and effectiveness • Adjust strategies and tactics to improve engagement, reach, and overall effectiveness • Stay current on industry trends, audience behaviors, and emerging platforms Events & Community Engagement • Support planning and promotion of events, ensuring strong attendance and visibility • Coordinate messaging and materials for community outreach and partnerships This is an exempt, Non-State Service, X-16 position, EOM, M-F.
What youll need to be Successful
Preferred Qualifications
Typically requires a Bachelor's Degree and 3-4 years of experience. Hiring agency prefers: • Bachelor's degree in Marketing, Communications, Public Relations, or related field • 7+ years of experience in public relations, marketing, or integrated communications • Proven experience managing campaigns, media relations, and cross-platform content strategies • Experience in managing teams of 3+ persons preferred • Experience with media planning, buying, and budget management • Experience with email marketing platforms (e.g., Constant Contact) and social scheduling/analytics tools (e.g., Sprout Social or similar)
No available description
Health/Prescription Insurance
Eligible employees have the opportunity to participate in the state's health and prescription insurance program. Employees may select either single or family coverage with affordable co-payments. More detail can be found at Know Your Benefits.
Wellness Benefits
Employees are eligible for a wellness and health promotion program. This plan provides annual benefits for certain services with first-dollar coverage with no deductible.
Life Insurance
All eligible employees receive an actual term life insurance policy upon employment. The policy coverage is two times the employee's annual salary to a maximum of $100,000. More detail can be found at Life Insurance Choices.
Optional Insurances
Many agencies offer discounted premiums for dental, vision, and cancer insurance.
Flexible Spending Accounts
Many state agencies provide opportunity for employees to participate in pre-tax spending accounts. These accounts allow employees to withhold childcare expenses and unreimbursed medical expenses prior to application of state and federal taxes.
Paid Personal Leave and Sick Leave
Full-time employees receive paid time off for personal needs and for sick leave. Leave begins accruing after one month of employment and may be used as it is accrued. Employees earn approximately 18 days of personal leave annually and 12 days of sick leave annually.
Military Leave
In accordance with federal law, all employees serving in the armed forces or the military reserves are entitled to 15 days per year for military training.
Holidays
Employees receive up to 10 paid holidays to enjoy many of our nation's celebrations with family and friends.
Retirement Programs
The State of Mississippi provides all its employees a Defined Benefit/Defined Contribution Retirement Program. Employees become vested in the State's retirement system after 8 years of employment. Both you and your employing agency contribute toward your retirement. More detailed information regarding the State's retirement program can be found at http://www.pers.state.ms.us
Deferred Compensation
State agencies offer several opportunities for their employees to participate in a deferred compensation voluntary retirement savings plan. More information can be found at Deferred Compensation.
State Credit Union
All state employees are eligible to participate in the Mississippi Public Employees' Credit Union. This organization offers state employees special savings and borrowing plans. For more information about this program, call 601.948.8191.
Tuition Reimbursement
Many state agencies provide opportunities for their employees to achieve higher education through tuition reimbursement. Common programs include medical and nursing fields, accounting, and business/administrative fields.
Career Development and Training
The Mississippi State Personnel Board offers several management and administrative certification programs, as well as professional development courses to enhance employee value to the agency. Individual agencies also offer technical training and allow membership in professional organizations to employees in their specific fields of employment.
Promotional Opportunities
Employees who have completed 6 or more months of service are eligible for promotional opportunities within state government employment. Minimum qualifications must be met.
Career Ladders
Many job classifications provide career-ladder opportunities based upon attainment of competencies. These career ladders can increase an individual's salary, provided funds are available within the agency.
01
How many years of experience do you have? (Refer to the job posting for an explanation of related experience.)
02
What is the highest level of education (or semester hours of college) you have completed from an accredited four-year college or university?
Required Question
Employer State of Mississippi
Address 210 East Capitol Street
Suite 800
Jackson, Mississippi, 39201
Phone 601-359-1406
601-359-1406
| Location | Jackson, MS |
| Salary | $66,944.47–$70,000 Per Year |
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