Marketing Manager

Title

Marketing Manager

EOE Statement United Bank is an Affirmative Action and Equal Opportunity employer. We consider all qualified applicants without regard to race, color, religious beliefs, sex (including pregnancy), sexual orientation, gender, gender identity, marital status, age, physical or mental disability, genetic information, status as a protected or disabled veteran, national origin, or any other protected characteristic as required by applicable federal, state or local law. About the Organization United Bank is a growing $1.4 billion community bank operating 24 locations in Southwest Alabama and Northwest Florida that is proud to be a certified Community Development Financial Institution. We offer competitive salary and an exceptional benefit package including BCBS medical, dental, vision, 401k with company match up to 5 1/2%, profit sharing, annual bonus opportunity, and more! Category Marketing Description

JOB FUNCTION / SUMMARY:

To be considered for this position, please complete the online employment application for this position (Apply Now) AND complete the workplace assessment here:

https://assessment.predictiveindex.com/bo/6Y0D/MarketingManager_Jun2026_190959

The Marketing Manager is responsible for coordinating execution of marketing initiatives across the bank. This role supports campaign coordination, workflow management, project tracking, and cross-functional communication to help ensure marketing initiatives are delivered consistently, accurately, and on schedule.

PRIMARY DUTIES & RESPONSIBILITIES:

• Coordinate execution of marketing campaigns across digital, branch, website, email, social media, print, and traditional channels.
• Assist with management of marketing workflow, project timelines, deliverables, and campaign coordination across multiple initiatives.
• Work with the marketing team and internal business lines to support alignment, communication, and coordination across marketing initiatives.
• Coordinate with external partners to support project execution and follow-through.
• Support development and coordination of marketing materials and customer communications while helping ensure alignment with brand standards, compliance requirements, and approved messaging.
• Assist with campaign tracking, reporting, project organization, and identification of workflow improvement opportunities.
• Any other duties as assigned by Management.

Position Requirements

SUPERVISORY RESPONSIBILITES:

Carries out supervisory responsibilities in accordance with the organization's policies, procedures, and applicable laws. Provides guidance and oversight to and is responsible for the coordination and evaluation of the assigned team. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; performance management; employee compensation; approving expense reports; addressing concerns and resolving problems.

MINIMUM REQUIRED EDUCATION, EXPERIENCE & SKILLS:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• 5+ years' progressive experience in marketing, project coordination, campaign support, or related experience
• 1+ years of experience in a supervisory or team lead capacity
• Excellent organizational skills and ability to execute deliverables timely in a fast-paced environment
• Excellent attention to detail and follow-up
• Demonstrated comprehensive understanding of branding, marketing workflow coordination, campaign execution, and customer engagement strategies
• Proficiency using Microsoft Office Suite and familiarity with marketing tools and platforms

PREFERRED EDUCATION, EXPERIENCE & SKILLS:

• Master's degree in Marketing, Communications, Business Administration, or related field
• 8+ years' progressive experience in marketing or related field
• Experience working in financial services or a banking environment
• Demonstrated experience supporting multi-channel marketing initiatives.
• Strong understanding of marketing workflow coordination and campaign execution

ESSENTIAL KNOWLEDGE, MENTAL & PHYSICAL REQUIREMENTS:

• Leadership ability to provide employees with timely, candid, and constructive feedback; develop employees to their fullest potential by providing challenging opportunities; develop appropriate talent pool to ensure succession planning.
• Leadership skills to hold themselves and their teams accountable for performance and teamwork.
• Excels at employee recruiting, recognition, retention, and development.
• Change Management - ability to lead, manage, and achieve change goals.
• High individual performer while inspiring and holding others accountable.
• Leads by example, adhering to policy and providing vision to team.
• Excellent communication skills.
• Ability to manage time and competing priorities in a fast-paced environment.
• Strong interpersonal skills with the ability to interact with all levels of an organization.
• Collaborative professional skills that lead to a collegial and partnered approach to meeting objectives.
• High motivation with ability to successfully meet individual and team goals while maintaining individual performance over the long term.
• Adaptability and flexibility.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak or hear, stand, or sit for long periods of time, open filing cabinets, walk, stoop or bend, use hands to handle or feel and reach with hands and arms. The employee must frequently lift and/or move up to ten pounds, occasionally lift and/or move up to 25 pounds and complete tasks requiring manual dexterity.

Full-Time/Part-Time Full-Time Minimum Education Bachelor's degree in Marketing, Communications, Business Administration, or related field Position Marketing Manager Exempt/Non-Exempt Exempt Req Number MAR-26-00001 Location Lillian

This position is currently accepting applications.

Apply Now