Marketing Manager

Insight Global's client is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, lead generation, and overall business growth.This role will be instrumental in supporting expansion into home improvement and energy efficiency services, including solar, HVAC, water heating, roofing, electrical upgrades, EV charging, and other residential solutions. This is a project-based contract position focused on building and strengthening the organization's marketing foundation. The ideal candidate will take ownership of marketing strategy, improve digital performance, enhance website presence, and implement scalable systems and processes.This is estimated to be a 5-month contract with the potential for extension based on business needs, project success, and overall fit.Day-to-Day ResponsibilitiesDevelop and execute marketing strategies aligned with business growth goalsImprove website SEO performance and overall digital presenceRun, manage, and optimize digital advertising campaigns across platforms such as Meta, Google Ads, and YouTubeManage and maintain social media channels to drive engagement and brand awarenessCreate weekly content, campaign ideas, and marketing initiativesExecute email marketing campaigns and automate customer communication journeysAnalyze campaign and marketing performance data and adjust strategies accordinglyLeverage AI tools to enhance marketing efficiency, content creation, and campaign executionLead website updates including landing page creation, content optimization, and user experience improvementsCollaborate with internal stakeholders across leadership, sales, and operations to align marketing effortsManage multiple projects simultaneously while meeting deadlines and delivering resultsMust-Have Qualifications5+ years of hands-on experience in digital marketing with a focus on performance and lead generationProven track record of driving growth through marketing campaigns and strategiesExperience marketing to contractor or for a construction, solar or HVAC companyAbility to independently build, execute, and scale marketing strategiesExperience leveraging AI tools within marketing workflows for efficiency and optimizationProficiency in managing paid advertising campaigns across Google and social media platformsStrong analytical skills with the ability to interpret performance data and make actionable recommendationsExperience with local SEO strategies and Google Business Profile optimizationFamiliarity with Meta Ads and other paid acquisition channelsPreferred QualificationsStrong portfolio demonstrating measurable marketing success and campaign performanceExperience developing scalable marketing processes and systems#J-18808-Ljbffr