Property Marketing Specialist (or Manager) Manchester | Full TimeAbout GetGround & BuyAssociationGetGround is a leading property technology company making investment more accessible, efficient, and transparent. BuyAssociation, our award-winning group brand, has been a trusted authority in UK property for over 20 years, connecting investors, developers, and buyers with the right opportunities.The RoleWe're looking for a commercially minded Property Marketing Specialist to join our BuyAssociation team in Manchester.You'll shape how we bring developments and our brand to market, creating compelling content, high-quality assets, and integrated campaigns that engage buyers, investors, developers, and partners across B2C and B2B audiences.This is a brand, content, and sales enablement role. Your focus will be on storytelling, development positioning, and producing outstanding marketing collateral that drives commercial outcomes, not performance marketing.Key ResponsibilitiesStrategy & PositioningDevelop brand and campaign strategies in close partnership with the property teamDefine project positioning, key messaging, and target audiences alongside developers, sales, and stakeholdersBuild compelling narratives around lifestyle, investment credentials, and placemakingContent & Creative ProductionLead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentationsWrite compelling copy for development launches, investor comms, and digital channelsBrief and manage external agencies, designers, CGI studios, photographers, and videographersSocial Media & Brand StorytellingCreate engaging content across channels that showcases developments, local markets, and the BuyAssociation brandIdentify and tell compelling stories around placemaking, regeneration, and project progressSales Enablement & Partner SupportProduce sales tools: presentations, investor packs, agent toolkits, and FAQsSupport launches, webinars, exhibitions, and co-marketing initiatives with developers and partnersCampaign ManagementPlan and deliver integrated campaigns across digital, email, social, print, events, and PRManage timelines, budgets, and asset schedules; monitor performance and report to stakeholdersSkills & ExperienceEssential:Strong content creation and copywriting skillsPassion for video, social media, and brand storytellingProven experience managing campaigns end-to-endExperience briefing and managing creative agencies and suppliersStrong organisation, project management, and stakeholder skillsCommercially minded with excellent attention to detailDesirable:Background in property investment, proptech, real estate, or financial servicesFamiliarity with HubSpot, Salesforce, or similar CRM platformsExperience briefing CGI studios and producing off‑plan development assetsKnowledge of UK residential property marketsCIM qualification or equivalentWhat We're Looking ForSomeone who knows how to keep it simple and make it count. You'll be a natural storyteller with a sharp eye for quality, equally comfortable writing copy, briefing creative partners, and collaborating with sales teams to drive results.Above all, you'll understand how great marketing helps people connect with places, brands, and opportunities.What we are building:The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.Diversity & inclusion at GetGround:We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.42% of our employees identify as female or non-specified, 58% as male22 nationalities represented across offices in 5 countriesOur work on Design AccessibilityInclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and PrideFor more information on how we store your candidate data, please see our recruitment privacy policy.#J-18808-Ljbffr