Marketing Manager

Suncap Technology, Inc.

Miami, FL

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JOB DETAILS

SKILLS

Budgeting, Campaigns, Contract Research Organization (CRO), Frequently Asked Questions (FAQ), LifeTime Value (LTV), Marketing, Performance Analysis, Product/Service Launch, Promotional Products, Promotional Programs, Revenue Growth, Revenue/Sales Reporting, Short Messaging Service (SMS), Up-Selling, Website Conversion, eCommerce (B2X) Marketing

LOCATION

Miami, FL

POSTED

30+ days ago

Responsibilities
Growth & Paid Media

Manage Meta, Google, and TikTok ads
Own budget, CAC, and ROAS targets
Scale winning campaigns and cut underperformers
Test creatives, audiences, and offers

Retention & Lifecycle

Build and optimize email and SMS flows
Increase repeat purchase rate and LTV
Manage replenishment and subscription strategy
Launch winback and upsell campaigns

Campaigns & Promotions

Plan monthly promotions and product launches
Create bundles, sets, and offers that increase AOV
Coordinate site, email, and ad campaigns

Website & Conversion

Improve landing pages and product pages
Optimize conversion rate (CRO)
Ensure strong reviews, FAQs, and trust signals

Content & Creative Direction

Brief UGC, before/after, and routine content
Guide social content strategy (IG + TikTok)
Ensure messaging is compliant and credible

Analytics & Reporting

Track performance weekly
Report on revenue, ROAS, CAC, AOV, and LTV
Use data to adjust strategy and spend

Requirements

4+ years in eCommerce marketing
Experience managing paid ads (Meta + Google required)
Strong understanding of email/SMS retention
Experience with Shopify
Proven results (you can show growth numbers)

Preferred

Skincare, beauty, or wellness experience
Subscription or replenishment model experience
Familiar with Klaviyo or similar

What Success Looks Like

Increased revenue and ROAS
Lower CAC
Higher repeat purchase rate
Strong campaign performance
Clear reporting and insights

About the Company

Suncap Technology, Inc.

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