Marketing Manager

• Marketing Agency Liaison
  • Manage the day-to-day relationship with external marketing agency partner(s) up to and including agency scoping, grading and periodic review.
  • Oversee paid social media campaigns by ensuring appropriate seasonal messaging that supports growth goals in alignment with the Sales Team while maintaining strict, internal brand standards.
  • Analyze campaign performance using SEO/AEO tools, report key metrics, and provide actionable feedback/recommendations to optimize outcomes for future campaigns.
  • Develop and assist in the maintenance of company Intranet site to drive brand & culture.
  • Refresh all advertising agency developed selling materials for all divisions as needed.
  • Review all Agency provided materials for visual/copywriting consistency, appropriate grammatical usage and proper representation of each division’s brand space.

• Organic Social Media Leadership
  • Lead the planning, creation, and scheduling of organic social media content across Facebook, Instagram, LinkedIn, X, Threads, and YouTube.  Regularly report results using SEO/AEO tools.
  • Develop engaging, brand-aligned messaging to highlight the Company’s mission and successes.
  • Recommend and drive additional online content (written, visual, video) to supplement current messaging including capturing action photography, video, or drone footage of services provided.

• AI-Driven Marketing Innovation
  • Leverage AI tools and platforms (e.g., ChatGPT, Perplexity, Gemini, Grok) to enhance copywriting, campaign optimization, and creative execution.
  • Analyze AI marketing trends and recommend ways to integrate automation/predictive insights.

• Marketing Campaign & Communication Management
  • Coordinate all marketing campaigns, including radio, email, text, and direct outreach initiatives.
  • Support creative development of marketing materials, proposals, and customer communications, while partnering with management to ensure brand alignment prior to execution.
  • Track campaign performance to ensure continuous improvement and ROI growth. 
  • Plan, Source and Manage all company inventory of branded trade show promotional giveaways.
  • Design, Source and Manage internal branded clothing program for company employees.
  • Assist in securing Trade Show space/site coordination with each company division.
  • Coordinate design, updating and transport of all Trade Show materials for all company divisions.
  • Manage all field signage/graphics on buildings and vehicles to ensure consistency.

• Other duties as assigned.

• Bachelor's degree in Marketing or related field.
• 5+ years of experience in Marketing Communications including digital and social media management.
• Proven experience managing agency relationships while executing multi-channel campaigns.
• Familiarity with PPC, SEO, AEO, organic and paid social media, AI-based marketing tech, and CRMs.
• Proficiency in Office 365 (Outlook, Word, Excel, PowerPoint) as well as Canva or equivalent.
• Strong organizational and project management skills with extraordinary attention to detail.
• Excellent written/verbal communication skills.  Past experience in copywriting or campaign management.
• Creative, collaborative, and data-driven mindset.

• Competitive salary based on experience
• Medical, dental and vision insurance benefits
• Company-sponsored Group Term Life & Short-Term Disability insurance
• 401k retirement plan with company match
• Paid vacation and holidays

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