Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
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Numbers & Facts
Location
Murfreesboro, Tennessee
Skills
Alliance/Partner Managementunmatched
Blogunmatched
Brochuresunmatched
Budget Managementunmatched
Campaignsunmatched
Channel Strategiesunmatched
Content Acquisitionunmatched
Content Developmentunmatched
Copy Writingunmatched
Event Managementunmatched
Lead Generationunmatched
Marketingunmatched
Marketing Campaignunmatched
Pay-Per-Click Advertisingunmatched
Performance Analysisunmatched
Publicity Campaignsunmatched
Social Mediaunmatched
Strategic Planningunmatched
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