Marketing Manager

Title: Marketing Manager
Location: 420 5th Ave, New York, NY 10018
Compensation: $50.38/hr - Weekly Pay + Optional Benefits
Hybrid – 3 days a week in the office
Schedule hours: M-F 9AM - 5PM
Contract Length: 6 months| Extension + Conversion Opportunities Available
Start date: 10/01/2026

GENERAL FUNCTION:
The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Sunglass Hut brand in North America (US, Canada & Puerto Rico). This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the Sunglass Hut brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.

MAJOR DUTIES AND RESPONSIBILITIES
The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
The Marketing Manager will display a passion for the Sunglass Hut brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results. He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.

1. Brand Leadership. Ability to articulate a clear vision of the Sunglass Hut brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
2. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
3. New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights, and industry trends.
4. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
5. Team Development. Manage, motivate, and develop team members.

Skill Requirements
Marketing project management, integrated marketing campaign execution, cross-functional stakeholder management, go-to-market planning, agency management, strong organizational and communication skills, experience coordinating CRM, social, paid media, PR, and in-store marketing initiatives.

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