Marketing Manager

For over 30 years PSG (an EPIC owned company) has been singularly focused on helping our clients navigate the complex and ever-changing challenges of drug management. Through our leading pharmacy intelligence and technologies, we save our clients billions of dollars every year with an unwavering commitment to serving as a strong industry advocate and strategic partner. PSG has market leading technology and administration services for plan sponsors, employers, unions and trusts, hospitals, and health systems.

Our mission is to relentlessly advocate for our clients as we partner together to develop innovative drug management solutions that deliver exceptional strategic insights, financial and clinical value.

We are seeking a Marketing Manager to drive revenue growth through strategic, data-driven marketing initiatives. This role will focus on developing and executing educational and sales campaigns that elevate brand awareness, generate new business, and strengthen client relationships.

You will partner closely with PSG sales leaders and subject matter experts to understand business priorities, translate growth opportunities into actionable marketing strategies, and optimize content and channel performance. This is a highly collaborative role that leverages a matrixed marketing team to deliver impactful, scalable programs.

The ideal candidate is both strategic and hands-on, energized by improving processes, accelerating speed-to-market, and using data to inform decisions and deliver measurable results.

Key Responsibilities

• Collaborate with marketing and business leadership to develop and execute an annual marketing plan aligned to business goals, including strategic planning, editorial calendar development, and channel optimization.
• Design and execute integrated marketing campaigns leveraging content (e.g., case studies, white papers, webinars), digital marketing, direct mail, and public relations. Track performance and optimize based on measurable results.
• Partner with sales and business leaders to identify opportunities for content development, campaign innovation, and growth. Serve as a liaison to secure approvals and ensure alignment.
• Build strong, trusted relationships with internal stakeholders including sales leaders and subject matter experts.
• Develop and manage a content strategy that ensures messaging is clear, consistent, engaging, and actionable across all channels.
• Support and expand PSG's thought leadership efforts to increase brand awareness, enhance solution visibility, and strengthen market credibility.
• Maintain and evolve product positioning frameworks, ensuring alignment across marketing, sales, and sales operations teams.
• Collaborate with public relations partners to secure speaking engagements, awards, media opportunities, and thought leadership placements.
• Coordinate logistics for tradeshows and speaking engagements, including development of presentations, materials, and on-site support.
• Define and analyze key performance indicators across campaigns, public relations efforts, and audience targeting; partner with internal teams to evaluate results and drive optimization.
• Champion PSG's brand by promoting innovation, collaboration, and continuous improvement across marketing initiatives.

Qualifications & Experience

• Bachelor's degree in Communications, Marketing, Journalism, or a related field
• 5+ years of experience in marketing and/or communications
• B2B marketing experience required; employee benefits and/or pharmacy experience strongly preferred
• Strong understanding of multi-channel marketing, including digital, email, social media, public relations, and content marketing
• Demonstrated ability to manage multiple complex projects simultaneously and deliver results in a fast-paced environment
• Experience planning and executing industry events, tradeshows, or speaking engagements preferred
• Highly detail-oriented with strong organizational and process management skills
• Ability to develop clear, effective creative briefs and manage deliverables from concept through execution
• Strong analytical mindset with experience using data to measure performance and guide strategy
• Proficient in Microsoft Office Suite

Key Competencies

• Exceptional communication, presentation, and interpersonal skills
• Strong collaboration skills with the ability to influence across teams and levels
• Strategic thinker with hands-on execution capability
• Highly organized with a focus on quality, accuracy, and process discipline
• Ability to prioritize and manage competing deadlines effectively
• Experience working within project management tools and adhering to structured workflows

Compensation:

The national average annual salary for this role is $100,000 - $120,000 in base pay and exclusive of any bonuses or benefits. The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.

WHY EPIC:

EPIC has over 60 offices and 3,000 employees nationwide - and we're growing! It's a great time to join the team and be a part of this growth. We offer:

• Generous Paid Time off
• Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early close days
• Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
• Generous employee referral bonus program of $1,500 per hired referral
• Quarterly employee recognition program for demonstrating EPIC's values plus additional employee recognition awards and programs (and trips!)
• Employee Resource Groups: Women's Coalition, EPIC Veterans Group
• Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development
• Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support
• Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs
• 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC!
• EPIC Gives Back - Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation
• We're in the top 10 of property/casualty agencies according to "Insurance Journal"

To learn more about EPIC, visit our Careers Page: https://www.epicbrokers.com/about/epic-careers/.

EPIC embraces diversity in all its various forms-whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered helps us to deliver the best outcome to our clients.

California Applicants - View your privacy rights at: https://www.epicbrokers.com/wp-content/uploads/2025/01/epic-ca-employee-privacy-notice.pdf.

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